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News

WASHINGTON, DC: Donald Trump’s divisive presidency is forcing brands to take sides and risk a consumer backlash from his supporters or opponents – but some of those distancing themselves from the president have seen a boost in brand ...

News

SAN DIEGO: Jet.com, the e-commerce platform owned by Walmart, believes “the game is on” as it seeks to reduce the dominance of Amazon over the online retail category.

Article

This event report outlines how Jet.com, the ecommerce site, has gamified and personalized the shopping experience to attract millennials.

Article

This article, which is based on research conducted by Ipsos, details the growing dangers of brand boycotts in an increasingly politicized climate across the US.

News

CHICAGO: Walmart.com, the US shopping giant’s e-commerce service, is recruiting vendors from countries outside of the US, including China, in a pivot away from its Made-in-America campaign, according to a Reuters report.

Research Paper

Drawing on media-dilution effects, this article investigates the role of media planning, such as media use and scheduling, in copromotion efficiency, calculated with super-efficiency data-envelopment analysis.

Research Paper

The rise of social media as a marketing channel, and the research that has supported it, has left open questions as to its impact on actual brand performance.

Research Paper

Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.

Article

This article provides a best practice guide to developing an account-based marketing (ABM) strategy, which treats individual accounts as markets and focuses business-to-business marketing on specific organizations.

Case Study

This case study explains how Pantene, the hair care brand, increased sales in the US by promoting father-daughter time in a series of online videos and ads.

News

CAMBRIDGE, MA: Amazon's acquisition of the Whole Foods Market grocery chain last week has accelerated the trend towards a fusion of digital and physical retail, according to an industry figure.

Article

This article provides various tips for tackling bot fraud, based on a study from the Association of National Advertisers (ANA) and White Ops.

Article

This article details the current bot fraud landscape, based on insights from a study produced by the Association of National Advertisers (ANA) and White Ops.

News

CHICAGO: Aldi and Lidl, the low-cost German grocery chains which have turned the European supermarket battle upside down, have announced expansions into the competitive US market.

Article

This event report details how Coca-Cola, the soft drinks manufacturer, is driving value from data.

Article

This short report summarises the results for the retail category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This article explains the importance of a standard metric for mobile marketing and ways in which marketers can best practice mobile metrics.

Article

This event report analyses the uses of first-party data, or people-based advertising, in place of cookies.

News

NEW YORK: YouTube and Facebook have faced difficulties recently around brand safety and measurement data, and neither appears to have completely resolved the issues, with some major advertisers yet to return to YouTube, and Facebook admitting to ...

Article

This article outlines how Alibaba has created an integrated data ecosystem across its various properties to supercharge its e-commerce offering and boost offline conversions.

Article

This article explains the issue of ads appearing next to offensive content and steps brands can take to circumvent the problem.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

BANGKOK: Thailand, Vietnam and India are set to lead the charge as retail innovators, with local brands embracing change to future-proof their retail operations against e-commerce.

News

SINGAPORE: China already has the world's largest online grocery market in terms of value, but a new report expects this to double by 2020 on the back of increased smartphone usage, shifting demographics and more focused investment by retailers.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.