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Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

News

HONG KONG: Alibaba, the Chinese e-commerce giant, is taking a major step into physical retailing by joining forces with Auchan Retail of France and Taiwan’s Ruentex Group to take a controlling stake in Sun Art Retail Group.

Article

Discusses the rising popularity of facial recognition technology, which retailers have been investing in, partly as a means of tackling shoplifting, but also with the intention of improving the shopping experience.

News

SEATTLE/LONDON: Even though the vast majority of consumers in the UK (92%) and the US (91%) are aware of the risks posed by phishing emails and spoof websites, large numbers still fall victim to fraudsters, a new report has warned.

News

NEW YORK: Walmart, the retail giant, is leveraging a partnership with Google as it explores the potential of voice-activated technology for its business.

Article

Walmart, the retail giant, is using strategic partnerships as a way to drive its ecommerce business forwards.

Research Paper

Explains how context in ad placement has a tangible effect on how people react to advertising.

News

NEW YORK: All retailers in the US have had to consider how best to respond to the rise of the mighty Amazon, and it seems Walmart’s strategy is to boost its online presence by striking deals with other retailers.

Case Study

Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

News

NEW YORK: Walmart, the retail giant, is leveraging digital tools and solutions to help people save time, having learned this outcome is even more important to many consumers than saving money alone.

Article

Walmart, the world’s biggest retailer, is adapting its business to make sure it can compete at the highest level in the online and offline worlds alike.

News

NEW YORK: Brick-and-mortar retailers may face a challenging Black Friday as more consumers choose to make purchases online, a new study suggests.

News

STOCKHOLM: Swedish retailer IKEA is radically shifting its sales strategy from its famous blue and yellow outlets on the outskirts of cities as it tests sales through big e-commerce websites, new city-centre formats, and radical digital design ...

News

NEW YORK: Walmart is shifting the battleground in e-commerce by utilising its extensive range of physical outlets to address a particular pain point of online buying – returns.

Article

Unilever, the FMCG manufacturer, is seeking to adapt its marketing formula in reflection of new technologies and shopper behaviours.

Article

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

News

LOS ANGELES: Following Amazon’s acquisition of Whole Foods and subsequence price cuts, rivals Trader Joe’s and Sprouts Farmers Market have suffered heavily from consumers defecting, according to data released this week.

Case Study

This case study details how Kozy Shack, the pudding brand, teamed up with inMarket to create an in-store activation that drove brand awareness, product discovery and sales in the US.

Case Study

This case study explains how Lysol, an American cleaning products brand, connected with mothers to turn its functional germ-kill claim into an emotional promise of protection.

Research Paper

This paper describes how the research industry can use Virtual Reality (VR) simulations to produce and predict effective shopper marketing activations, using an example from Hershey's.

News

NEW YORK: We may still be at the tail end of summer, but already a comprehensive survey of US holiday season shopping intentions has been released – and it’s good news for Amazon, in particular.

Article

This Company Profile from Euromonitor provides key details and analysis of Tesco Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Research Paper

This report looks at how experience drives success with the Experience Index and which brands were the highest performers for consumer experience in 2016.

Article

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive's beauty and personal care brand.

Article

This Company Profile from Euromonitor provides key details and analysis of Amazon.com. Included is a strategic evaluation with key facts about the US company and competitive positioning against comparative brands in the retail market.