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Opinion

Later this month, the I-COM Summits take place in Rome. I-COM (or International Conference on Online Media Measurement to give it its full title) is one the world’s biggest gatherings of online data types, and takes place every two years.

News

NEW YORK: Amazon, USAA and Trader Joes are three of the leading brands which US consumers are most likely to recommend, new research has revealed.

Article

This paper provides an overview of the global sports clubs and promoters industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global banking and insurance industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global credit and debit card issuing industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the distance learning industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

News

NEW YORK: Subway, The History Channel and Ford were the brands which generated the most buzz among US consumers last year.

Article

Short interviews on the "big issues" facing today's marketers; interviewees include Stephen Quinn (executive vice president and cmo, Walmart), Esther Lee (senior vice president of brand marketing and advertising, AT&T) and Thomas Haas (cmo, Siemens).

Article

In the post-credit-crisis world, consumers are wary of bank brands’ claims, and trust the recommendations of peers far more than corporate messages.

Article

The economic crisis showed that even apparently strong financial brands can fail. How can they improve their resilience to economic turmoil in the future? The quantitative Corporate Branding Index (CBI) assigns a Brand Power number – combining familiarity and favourability – to major U.S.

Article

Some 66% of U.S. marketers have "shifted towards more short-term strategies" as a result of the economic downturn, while just 5% are looking more towards the long term, according to a recent survey undertaken by the Association of National Advertisers.

Article

The top 100 global brands featured in the 2009 BrandZ study from Millward Brown are presented and discussed in this report by WARC Online news editor, Stephen Whiteside.

Article

If Web 2.0 represents a new stage in consumer technology, the next wave is all about Enterprise 2.0 - putting those tools to work in organizations.

News

NEW YORK: The financial and economic crisis is having a significant impact on how consumers perceive brand value, reports a survey carried out by YouGovPolimetrix through September 1 - October 27.

Article

The global financial services crisis raises issues for marketers working in financial services who have suddenly found new brands in their portfolios in the wake of a spell of industry-wide consolidation.

Article

WARC Online's U.S. editor reports from The Market Research Event 2008 in Anaheim, California, on the approach and methodology used by research firm Synovate to help clients manage and improve customer experience.

News

NEW YORK: "No business is seen as immune from the expected slowdown in advertising spending," reported the Wall Street Journal on Friday after trawling a consensus of analysts.

Article

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.

Case Study

A campaign (2007) for Ameriprise financial services. Objectives: build awareness and appeal, grow assets under management, retain advisors.

Article

To help improve brand loyalty and influence buying decisions, more advertisers are launching their own magazines.

News

BEXAR COUNTY, Texas: State District Judge John Gabriel on Thursday issued a temporary restraining order in favor of Texas-headquartered Clear Channel Communications.

News

NEW YORK; Word within the canyons of Wall Street is that the proposed $19 billion (€12.18bn; £9.50bn) buyout of Clear Channel's radio business has reached stalemate due to the ongoing turmoil in the globe's financial markets.

Research Paper

Field research and a laboratory study were conducted to empirically examine the effects of brand relevance, connotation, and pronunciation on consumers' preferences for new brand names.

News

LONDON: In a deal that could add up to $100 million (€68.08m; £48.62m) in annual income* for WPP Group, the UK-headquartered marketing conglomerate has won Dell Computer's global account.

News

NEW YORK: It will come as no surprise to those in the US newspaper industry that research shows it to be suffering more than other media from the migration of ads from the printed to the cyber page.