Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

127 results found
Sort by

Research Paper

This report explains the challenge for global brands of creating cultural impact and provides seven best practices for brands to become a global icon whilst retaining strong local relevance.

Article

This article provides guidance and reading on a now common aspect of brand building - partnerships - in which two or more brands collaborate for mutual benefit.

Case Study

This case study explains how WWF Hong Kong, the wildlife charity, challenged misconceptions about the ivory trade and achieved a total ban of the trade of ivory in Hong Kong.

Case Study

This case study shows how John Lewis, a UK retailer, successfully consolidated its advertising's status by launching a series of iconic Christmas campaigns.

Article

This short report summarises the results for Asia from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Case Study

Unilever, a consumer goods brand, increased positive brand sentiment by launching a creative campaign that humanised trees in order to make Brazilians aware of the deforestation problem, taking place in their own country.

Case Study

This case study shows how WWF Thailand, a wildlife protection NGO, successfully pushed for change in Thailand against poachers, using a celebrity-driven social media campaign.

Case Study

This case study explains how the World Wildlife Foundation (WWF), the wildlife charity, successfully campaigned for a total ban on the trade of ivory in Hong Kong.

Case Study

This case study shows how WWF, the animal charity, conducted a campaign in Hong Kong to raise awareness of the far-off plight of elephants.

Case Study

WWF, the wildlife charity, used PR and social media to build awareness and petition signatures to ban the ivory trade in Hong Kong.

Article

This event report considers the consumer-centric practices of new brands and research, asking how 'radical personalisation' works, and what it does for brands.

Case Study

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

Case Study

This case study shows how Hong Kong CleanUp, an organisation focused on litter control in Hong Kong, was able to hold consumers accountable for their littering via online video and outdoor messaging.

Research Paper

This article discusses the findings from a 2015 large-scale global empirical study conducted by Kantar Vermeer in order to provide readers with a practical roadmap to customer-centric revenue growth.

Gunn Report

Commentaries on the individual ranking tables of the Gunn Report 2016 (introduced by the guest editor, Kate Stanners) spanning: Film, Print / Out Of Home, Digital, All Gunns Blazing, Countries, Advertisers, Production Companies, Directors, Agencies and Agency Networks.

Gunn Report

Contains the print creative 'Just' for WWF by the agency Leo Burnett in Australia.

Case Study

This case study demonstrates how WWF Netherlands, the wildlife preservation charity, generated greater compassion for and involvement with the subject of ocean preservation through a multi-media campaign.

Case Study

This case study describes how Seda, a hair care brand, exchanged empty packaging for mobile phone credit, to gain consumer loyalty and preference in Brazil.

News

SINGAPORE: Sustainability is on the agenda for brands as Singaporean consumers push back against South East Asia's continued haze crisis.

Case Study

This case study describes how WWF, a non-profit animal welfare organisation in Spain created a library of images taken by animals and copyrighted to them to raise funds for their work and raise awareness of animal rights.

Case Study

This case study describes a zero media budget campaign from WWF, an animal charity, aimed at highlighting the bad situation of the Maui dolphin in New Zealand in order to raise global awareness of its risks of extinction.

Article

This report analyses trends in the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop their own innovative marketing campaigns.

Opinion

Recently, I've been looking at some prominent trends in marketing. I've explored the  power of partnerships  and the increasing use of  'occasion marketing'  strategies.

Article

This article summarises the results from the Asia-Pacific region for the 2015 Warc 100, which ranks the world's best marketing campaigns based on performance in effectiveness and strategy competitions.

Gunn Report

Contains the print creative 'Rhino ', 'Shark ' and 'Tiger ' for WWF by the agency Leo Burnett in Australia.