Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

2,349 results found
Sort by

Article

This report examines current and future trends in the global video industry, including a decline in linear TV ratings (especially among younger audiences) and increasing data application to linear television.

Article

Details why and how leading brands continue to raise the bar on expectations for customer experience at every touch point – both online and offline – by seeking strategic, long-term partnerships.

News

Tech giant Apple is joining forces with Oscar-winning studio A24 to produce a slate of original, feature-length films in a move that is expected to ramp up its competition to the likes of Netflix and Amazon Prime.

News

Apple has overtaken Google to be named the most valuable brand in the US, according to new analysis from WPP and insights agency Kantar Millward Brown.

Opinion

What are the similarities between jazz and marketing? News Editor, Brian Carruthers, went to hear a man who does both: Neuro-Insight’s John Zweig.

Article

Helps marketers justify marketing investment to the c-suite by looking at the types of campaigns that are most profitable, the consequences of cutting budgets and how to command a price premium.

News

Advertising is the fastest growing business segment for Amazon and the e-commerce giant is reportedly looking into scaling up that side of its operations by sharing more of its data with brands and agencies.

Article

OVO energy is a new challenger brand that caused a stir from its Renewable is Unstoppable campaign; their agency, Uncommon, shares insights from an irreverent campaign.

Article

Burger King, the quick-service restaurant chain, has achieved an outsized impact in its category by focusing on true marketing differentiation.

Opinion

Sir Martin Sorrell doesn't believe in keeping a low profile. After departing WPP he was soon back in the saddle with a new venture and now he's hitting the event circuit again.

News

Marketers in Asia-Pacific are highly focused on achieving short-term goals, even though the vast majority believe a longer-term view would be better for their brands’ success, new research from Kantar shows.

Case Study

Godiva, a Belgian chocolate manufacturer, communicated with its audiences in the UK and the US via a single campaign that 'democratise luxury' from boutiques to mainstream luxury shopping aisles.

News

Ford, the automaker, has named BBDO as its new global brand creative agency following a review, and has also revealed plans to expand its in-house marketing capabilities.

News

Some of the biggest advertisers in the world have joined forces with at least three major agencies to form a new organisation that aims to clean up digital marketing.

News

Federal prosecutors in the US are reported to have opened an investigation into media-buying malpractice in the advertising industry, with Vivendi-owned Havas coming under the spotlight along with other “big six” holding companies.

News

LONDON: S4 Capital, Sir Martin Sorrell’s post-WPP venture fund has published its first stock market prospectus, with a warning to agencies as it seeks to compete with the consultants.

Article

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

News

MUMBAI: Internet access is changing Indian consumers’ perceptions of brands and trust is becoming a key driver of brand value, according to a new BrandZ study.

Article

Discusses seven Behavioural Science based concepts which are key tools for optimising everyday communications: Choice Architecture, Salience, Anchoring, Framing, Chunking, Cognitive Ease and Social Norms.

Article

Outlines a simple four-step process for applying behavioural science to optimise everyday communications.

Article

Advises on three ways that marketers can use Amazon to reshape, refine and re-energise their social marketing strategies to maximise the impact on brand and sales.

Article

Explains the current trends in the highly complex and fragmented landscape of connected TV and provides tips for brands tackling this area as its popularity increases.

Article

Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.

News

BEIJING: As pressure from tariffs increases on Asian companies, the need for meaningful brand differentiation is becoming more important than ever, argues Superunion’s Global CEO, Jim Prior.

Article

Everyone has their own perspective on the challenges facing the advertising industry.