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Article

Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.

Opinion

The quality of insights has been getting better at Visa, now it’s time to tackle attribution, says Freddie Covington, APAC SVP Marketing & Cross Border, who spoke to WARC as part of a series of interviews with CMOs for the Toolkit 2019 report.

Case Study

Mastercard, a multinational financial services corporation, increased market share in Columbia by launching targeted promotional deals when mobile users were near restaurants to combat the usual promotional Tuesday offerings from competitors.

Article

Mastercard, a financial services corporation, created brand lift in Brazil by launching a series of creative assets and hero video that showed the benefits of using Mastercard while eating out.

News

Visa, the payments company, enhanced several core brand metrics in Brazil through a program that donated money to good causes when customers made purchases using its cards.

Article

Visa, the payments company, enhanced various brand metrics in Brazil through a program based around charitable giving.

Article

It’s hard to imagine it now, but Visa was a major disruptor when the payments company first appeared and it is enabling many of today’s disruptors who could not exist in a world of physical money.

Case Study

Visa, a financial services corporation, increased awareness and online ticket sales of a food festival it sponsors in New Zealand by launching a video people could taste and festival-flavoured jelly beans.

Article

New migrants to Australia are breaking common stereotypes with sophisticated customer journeys and purchasing behaviours.

Case Study

Monaco, the payments and cryptocurrency platform, raised awareness globally of cryptocurrency as a mainstream payment method and built its profile as a company that provides intuitive financial products for mass consumers.

Article

Vanity metrics only go so far; to find true success US brands need key performance indicators that measure advertising's effect on bottom-line results.

Article

Visa, the payments company, is using sensory branding to reach consumers in new ways.

Article

Visa, the payments company, has outlined an ambition to become the “most impactful, creative, data-driven marketer in the world”.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Article

A look at the risks and rewards of advertising during the FIFA World Cup whether as an official sponsor or simply engaging with the World Cup on social media.

Case Study

Financial services company Visa employed a creative content strategy in Russia to drive relevance and distinction among a younger audience.

Research Paper

This study examines how brand placement in editorial content (i.e., whether a sponsoring brand is mentioned in editorial content) affects consumers’ responses to native advertising and whether the effect is moderated by either high or low quality of editorial content.

News

NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.

Case Study

Financial services company Visa dramatically increased its share of cross-border transactions in Thailand with a long-form branded video.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

News

BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.

Article

Barclaycard, the credit card issuer, needed to find out how their payment system would fit into young people's lives.

Article

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).