Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

710 results found
Sort by

Opinion

Just a few days remain to enter the 2018 WARC Media Awards, a global case study competition that rewards effective comms planning.

Case Study

Monaco, the payments and cryptocurrency platform, raised awareness globally of cryptocurrency as a mainstream payment method and built its profile as a company that provides intuitive financial products for mass consumers.

Case Study

The Palau Legacy Project, a project to make tourism more sustainable in Palau, launched the Palau Pledge, which had to be signed as visitors entered the country, making them promise to behave environmentally responsibly.

Research Paper

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the different forms ambushing can take, and the implications it can have and little investigation or consideration from the ambusher's perspective.

Article

When Latitude Finance (previously GE Money) relaunched its new brand in Australia, the company tapped actor Alec Baldwin to position itself as a new challenger brand to banks.

News

LONDON: Senior executives from Visa and Diageo, as well as global agency leaders from digital and strategic roles are joining the judging panel for the Effective Use of Tech category in the WARC Media Awards, announced today.

Article

Visa, the payments company, is using sensory branding to reach consumers in new ways.

Article

Visa, the payments company, has outlined an ambition to become the “most impactful, creative, data-driven marketer in the world”.

Opinion

As the first analyses of World Cup advertising roll in, WARC's Sam Peña-Taylor turns pundit with some help from Kantar Millward Brown.

Article

Provides best practices for omnichannel retailing, including priorities, challenges and the state of omnichannel by region.

Opinion

As the 2018 World Cup group stages come to a conclusion, certain brands have shown their marketing colours.

Case Study

Child Focus, the Belgian Centre for missing and sexually exploited children, successfully raised awareness for missing children, and found a child, by launching a multichannel campaign across Belgium.

Article

A look at the risks and rewards of advertising during the FIFA World Cup whether as an official sponsor or simply engaging with the World Cup on social media.

Case Study

Financial services company Visa employed a creative content strategy in Russia to drive relevance and distinction among a younger audience.

News

GLOBAL: WARC is today launching the 2018 WARC Media Awards, a comprehensive set of awards spread across four categories, with a $40,000 Prize fund to reward communications planning which has made a positive impact on business results for brands ...

News

ZÜRICH: Visa is keeping the faith with scandal-hit FIFA for the World Cup in Russia but the global payments business will find itself in different sponsorship company to previous tournaments as Chinese businesses make their presence felt.

Research Paper

This study examines how brand placement in editorial content (i.e., whether a sponsoring brand is mentioned in editorial content) affects consumers’ responses to native advertising and whether the effect is moderated by either high or low quality of editorial content.

News

NEW YORK: Tech giant Apple and Goldman Sachs, the investment bank, are reported to be developing plans to launch a new joint credit card, which would enable both firms to extend their services beyond core business activities.

Case Study

Mastercard, an American multinational financial services corporation, launched a campaign in Kenya to market its Masterpass QR digital payment solution.

Case Study

Financial services company Visa dramatically increased its share of cross-border transactions in Thailand with a long-form branded video.

Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

Article

Looks in depth at EXQ, how it rates brand drivers in order of importance and explains its measures of success in terms of ROI.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express.

News

BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.