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Research Paper

Research is ongoing about how investment in paid media and digital owned media drives changes in brand sales.

Article

Both the Net Promoter Score and Customer Satisfaction Score have become linked with measuring customer experience and this article offers up a new measurement, with Experience Quality Measurement.

Article

This Company Profile from Euromonitor provides key details and analysis of American Express.

Article

A regional overview of financial cards and payments in Western Europe, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

News

BERLIN: Gen Z poses a challenge for traditional financial brands, but credit card company Barclaycard found a way to engage them and discovered a serious generation focused on preparing for their future.

Article

Barclaycard, the credit card issuer, needed to find out how their payment system would fit into young people's lives.

Article

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

Article

Brexit will have a significant impact on UK businesses, but uncertainty surrounds how it will impact advertising, an industry that generates £6 in the UK economy for every £1 spent.

News

LONDON: Just 38% of European Union nationals who work in the UK’s marketing and creative industries say they will “definitely” or “probably” stay in the country after Brexit, according to a new survey.

News

ASIA: Credit card ownership in ASEAN countries rebounded sharply in 2017 but was still not at 2013 levels as alternative cashless payment methods were widely embraced.

Article

This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.

Article

Offers tips and case studies on effective content marketing for rural audiences in India, addressing story-telling, online video and finding success on a low budget.

Article

As online content becomes a core brand platform in India, marketers must understand local media consumption habits, be useful and think long term to build brand love.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

Article

This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc.

Article

This Company Profile from Euromonitor provides key details and analysis of the Emirates Group, an international aviation holding company.

Article

How brands can crack the unspoken rules of Chinese consumer culture, including the role of brands in projecting personal status, emphasizing personal payoffs and offering reassurance.

Article

An overview of the consumer finance industry shows the trends shaping the market, the leading companies and brands, and areas of opportunity.

Article

This Company Profile from Euromonitor provides key details and analysis of Discover Financial Services.

Article

Provides a regional overview of financial cards and payments in Asia Pacific, offering an analysis of leading companies and brands, country snapshots and predictions for the future of the category.

News

NEW YORK/ZURICH: FIFA’s recent history of corruption appears to be having an effect on its ability to attract sponsors for next year’s World Cup in Russia, while broadcasters there have yet to agree a price for the television rights to ...

Article

In the age of post-demographic consumerism, people no longer behave as their age would suggest and are breaking free of the traditional demographic boundaries.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2017.

News

NEW YORK: Five technology firms are included in the top five spots of a new ranking of the 100 most valuable brands in the US, which also examines various factors underpinning brand success.

News

MUMBAI: As India transitions to a digital economy, a new survey from Visa, the global financial transactions firm, has revealed consumers are highly inclined to embrace new forms of payments.