Mariela Mociulsky, Ximena Díaz Alarcón and Eugenia Tarzibachi, ESOMAR, Latin America, 2018
Market research looked into how consumers feel their genders are represented by brands in Latin America, at a time when gender roles are changing and stereotypes are being debated and questioned in society.
Megan Mcnamer, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 55-58
The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly dissimilar marketing themes of female attractiveness and women's rights.
Mariko Fujinaka, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp. 243-251
For decades tobacco manufacturers had glamorized smoking through widespread marketing campaigns and promotions, but as the negative health effects of such behavior grew increasingly clear toward the end of the twentieth century, health officials in the United States sought to educate the public about the ills of tobacco.
Marvin E. Goldberg, Journal of Advertising Research, Vol. 43, No. 4, December 2003, pp. 431-440
Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke.
Robin Widgery, Madhukar G,. Angur and Rajan Nataraajan, Journal of Advertising Research, Vol. 37, No. 1, January/February 1997
In cognizance of the increasing number of married women entering the workforce, this study compares employed and nonemployed wives on the importance accorded to various aspects of automobile advertising message appeals.
This article looks at the recent history of advertisements directed at women. Ads have come a long way since the sexism of the '60s and '70s but creating any real female user image is fraught with difficulty.
Rena Bartos, Journal of Advertising Research, Vol. 34, No. 1, January/February 1994
A response to the article by Schaninger, Nelson and Danko, May/June 1993 (no. 6590), commenting on their proposed use of 'the Bartos model' for segmenting the women's market, by the original author of this model (who prefers to call it the New Demographics).