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Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Case Study

For decades tobacco manufacturers had glamorized smoking through widespread marketing campaigns and promotions, but as the negative health effects of such behavior grew increasingly clear toward the end of the twentieth century, health officials in the United States sought to educate the public about the ills of tobacco.

Case Study

The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly dissimilar marketing themes of female attractiveness and women's rights.

Research Paper

The subject for this Comments piece is the fine line between advertisements that are perceived to be sexy and those that are perceived to be sexist.

Research Paper

Expanded consideration of a variety of concepts and methods, from associative learning to econometrics, lends further support to the accumulated consensus that tobacco advertising plays a role, with other factors, in inducing young people to smoke.

Research Paper

The debate about which media metric efficiently measures the effectiveness of a web-based advertisement, such as banners, is still alive and well.

Research Paper

An unbiased comprehensive oversight synthesis of three decades of gender-related advertising research is undertaken.

Research Paper

A survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies.

News

Philip Morris is planning a $350 million (€345m; £221m) US promotional push for its four key tobacco brands.

Case Study

Virginia Slims, a product of Philip Morris Companies, Inc., became the first major cigarette brand targeted exclusively to a female market when it was introduced in 1968.

Research Paper

This paper is as much the result of a recent study as the result of experience working with the women's market in Brazil, and considers n-depth the connection between consumers and brands.

Research Paper

Generic product category groups give opportunities for strategic market development. One of the most common objective of this focus is to achieve a competitive advantage over 'within class' rivals.

Research Paper

In cognizance of the increasing number of married women entering the workforce, this study compares employed and nonemployed wives on the importance accorded to various aspects of automobile advertising message appeals.

Article

This article looks at the recent history of advertisements directed at women. Ads have come a long way since the sexism of the '60s and '70s but creating any real female user image is fraught with difficulty.

Research Paper

The rise in the number of working women has created a cultural shift in American society. Advertisers have responded to these changes by creating diverse modern images of women.

Research Paper

A response to the article by Schaninger, Nelson and Danko, May/June 1993 (no. 6590), commenting on their proposed use of 'the Bartos model' for segmenting the women's market, by the original author of this model (who prefers to call it the New Demographics).

Research Paper

As surprising as it may sound, sales to the female sports market are almost equal to sales to the male sports market.