Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

53 results found
Sort by

Case Study

Over-the-counter brand Vicks used long-form video, distributed purely on social media, to reignite affinity, trust, and respect for the brand in India.

News

NEW DELHI: Vicks, an American brand of over-the-counter medications, took the Platinum SABRE for Best in Show at the 2018 South Asia SABRE Awards.

Case Study

Vicks, an American brand of over-the-counter medications, redefined family in modern times through a digital film: #TouchOfCare.

Case Study

Vicks, a cough and cold medicine, increased sales and brand affinity by launching a campaign that featured a transgender mother as a way to portray new types of families in India that use Vicks to care for their loved ones.

Opinion

A confluence of factors caused something special to happen in the 1980s, writes the 4A’s Marsha Appel.

Article

Provides a top-line industry overview of the consumer health marketplace by examining the performance of consumer health categories comparatively against other consumer industries and across regions and markets.

Article

Looks at the current market for TV in India and discusses its future in the midst of new digital technologies and changes in viewership.

Article

Online advertising is at a turning point as digital spending overtakes TV, says Procter & Gamble's chief brand officer.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Case Study

This case study shows how cold remedy Vicks VapoRub used temperature-tracking data to target mothers on Facebook in India, to drive sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Article

This article analyses the global winners of the 2015 Warc 100 rankings, for brands and advertisers.

Case Study

This case study explains how Vicks Cough Drops, the over-the-counter pharmaceutical product, doubled growth in India by encouraging casual consumption.

Opinion

The Cannes Creative Effectiveness Lions 2014 were published on warc.com last week. The awards honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

Case Study

This case study demonstrates how Procter & Gamble (P&G), the consumer goods company, launched Vicks ZzzQuil, a sleep aid medication sold over-the-counter in the US and became the branded category leader.

Case Study

This case study describes how Procter & Gamble (P&G), the FMCG company, combined its concept of 'the first moment of truth' with the deployment of connected devices and in-store marketers to highlight product benefits in the Philippines.

Article

This paper distinguishes between two types of corporate social responsibility (CSR): that which helps the community and enhances the reputation of the company, and that which engages people in the businesses' activity, benefiting them economically.

Research Paper

This article highlights the best case studies from the 2012 ARF David Ogilvy Awards, including campaigns for Vicks DayQuil and Vicks NyQuil, Verizon FiOS and Chevrolet Silverado.

News

NEW YORK: Vicks, the cold and flu remedy, won the Grand Ogilvy at the 2012 ARF David Ogilvy Awards for a campaign leveraging its tie-up with the NFL.

Case Study

Vicks wanted to increase dual usage of its twin cold remedy brands, NyQuil and DayQuil, by creating a relevant and memorable US campaign that focused on efficacy and powerful relief.

News

CINCINNATI: Procter & Gamble, the FMCG giant, is generating significant revenues through licensing some of its brands and technologies to other firms.

Case Study

Canadian consumer healthcare company Buckley's has a history of being able to present something unpalatable in an endearingly successful way.

Case Study

While tourism is one of the fastest growing sectors in the global economy, Canada consistently lost market share in the seven years up to 2009.

Research Paper

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the authors advocate a rethinking of current research paradigms in the industry and suggest an interdisciplinary and multi-perspective angle on 'researching the senses', that ensures sensory factors are included in future projects.