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Article

Online advertising is at a turning point as digital spending overtakes TV, says Procter & Gamble's chief brand officer.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Case Study

This case study shows how cold remedy Vicks VapoRub used temperature-tracking data to target mothers on Facebook in India, to drive sales.

Article

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Article

This article analyses the global winners of the 2015 Warc 100 rankings, for brands and advertisers.

Case Study

This case study explains how Vicks Cough Drops, the over-the-counter pharmaceutical product, doubled growth in India by encouraging casual consumption.

Opinion

The Cannes Creative Effectiveness Lions 2014 were published on warc.com last week. The awards honour creativity which has shown a measurable and proven impact on a client's business – creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

Case Study

This case study demonstrates how Procter & Gamble (P&G), the consumer goods company, launched Vicks ZzzQuil, a sleep aid medication sold over-the-counter in the US and became the branded category leader.

Case Study

This case study describes how Procter & Gamble (P&G), the FMCG company, combined its concept of 'the first moment of truth' with the deployment of connected devices and in-store marketers to highlight product benefits in the Philippines.

Article

This paper distinguishes between two types of corporate social responsibility (CSR): that which helps the community and enhances the reputation of the company, and that which engages people in the businesses' activity, benefiting them economically.

Research Paper

This article highlights the best case studies from the 2012 ARF David Ogilvy Awards, including campaigns for Vicks DayQuil and Vicks NyQuil, Verizon FiOS and Chevrolet Silverado.

News

NEW YORK: Vicks, the cold and flu remedy, won the Grand Ogilvy at the 2012 ARF David Ogilvy Awards for a campaign leveraging its tie-up with the NFL.

Case Study

Vicks wanted to increase dual usage of its twin cold remedy brands, NyQuil and DayQuil, by creating a relevant and memorable US campaign that focused on efficacy and powerful relief.

News

CINCINNATI: Procter & Gamble, the FMCG giant, is generating significant revenues through licensing some of its brands and technologies to other firms.

Case Study

While tourism is one of the fastest growing sectors in the global economy, Canada consistently lost market share in the seven years up to 2009.

Case Study

Canadian consumer healthcare company Buckley's has a history of being able to present something unpalatable in an endearingly successful way.

Research Paper

This paper critically discusses the status quo of consumer research in the sensory industry. Based on a case study in the oral care category, the authors advocate a rethinking of current research paradigms in the industry and suggest an interdisciplinary and multi-perspective angle on 'researching the senses', that ensures sensory factors are included in future projects.

Case Study

Breathe Right, a global nasal decongestant brand, was launched into the crowded and competitive Indian market dominated by popular local brands.

News

NEW DELHI: Hindustan Unilever and Procter & Gamble, the consumer goods giants, are both embarking on major new corporate social responsibility programmes in India.

News

CINCINNATI: Procter & Gamble, the FMCG giant, is planning to heighten its emphasis on corporate branding in an effort to drive growth, Bob McDonald, its chief executive, has said.

News

NEW DELHI: Hindustan Unilever, Cadbury and Procter & Gamble have all increased their adspend levels in India, with a particular focus on rural consumers.

News

CINCINNATI: Procter & Gamble, the US consumer goods giant, is said to be preparing to appoint Robert McDonald, its chief operating officer, to the post of chief executive, replacing AG Lafley, who will stay on as chairman.

News

CINCINNATI: Unused to the role of a small fish in a big pond, the world's largest advertiser is seeking a way out of the pharmaceuticals business and has briefed Goldman Sachs to evaluate opportunities.

News

CINCINNATI: Abandon hope all ye who thought the world might yet buck a mega-recession, for the moving finger hath well and truly writ.