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Case Study

This case study explores how Passage du Desir, a company focused on the sustainable development of a couple, launched a campaign in France to promote its sexual stimulating treatment 'Chronoerect'.

News

NEW YORK: The idea that sex can sell pretty much anything is looking increasingly outdated, as, in the wake of International Women's Day, a new piece of research suggests that it can even have the opposite effect to that intended.

Article

This article, taken from the Warc Toolkit 2015, explores rising consumer expectations of brand experience both online and offline, as focus on in-store experience is renewed.

Research Paper

This paper sets out research undertaken by Viacom International Media Networks (VIMN) in Northern Europe to better understand the lives and needs of millennials, how these build into trends and how VIMN can best serve this group.

Article

This presentation for an American audience demonstrates the importance of understanding other cultures outside the US and offers a way to understand how and why they think differently.

Article

This article sets out the digital trend named Pret a Portable - ensuring content is built to be seen everywhere - and offers examples of how marketers can make the most of it.

News

SYDNEY: Australian marketers and brands are failing to keep pace with changing consumer habits in the digital space, particularly as regards social video which the author of a new report has described as "marketing Viagra".

Opinion

This post is by Anton Buchner, a senior consultant with TrinityP3 . Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment.

News

NEW YORK: Pfizer has moved to tackle the issue of counterfeiting – and the resulting threat to one of its leading brands – by rolling out an online home delivery service.

Article

This event report discusses how Viagra, Pfizer's erectile dysfunction drug, sought to tackle the problem of counterfeiting by launching an ecommerce-based home delivery service.

Article

This article looks at how innovation, a very new discipline, works in organisations. Instead of lucky, overnight transformations, innovative solutions come out of a groundwork and previous failed attempts.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

Warc's Toolkit 2013, in association with Deloitte, distils the smartest new thinking and best practice in marketing into a guide for the year ahead.

Opinion

We all know that virality is the advertisers' Holy Grail, as marketers look for new ways to subvert the constraints of the traditional media model – because getting your idea across for nothing is always nice! At its simplest, Virality is about sharing; it's about people sharing (talking about) an idea or object) which then becomes a social object.

Case Study

Pfizer wanted to tackle the problem of widespread counterfeiting of Viagra, its erectile dysfunction drug, in the United States where fake pills are sold online by many websites posing as legitimate pharmacies.

Research Paper

Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic.

Article

This briefing offers an overview of the history, theories and key trends related to Marketing to Seniors.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

Market innovation has long been dominated by the world view of engineers and economists - build a better mousetrap and the world will take notice.

Research Paper

This paper argues that culture - routinely ignored by "traditional" market research - can be an inspiring and effective source of insights for developing brand strategy and innovation, especially when combined with more consumer-centric methods.

Research Paper

Generation Y (aged 15-30) is the most marketing savvy generation ever, much larger than the previous generation X, and with an impact on society that will soon surpass that of the extensively documented Babyboomers.

Article

This paper provides an overview of the pharmaceutical preparations industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.