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News

NEW YORK: US Carrier AT&T has bolstered its offer to viewers mulling whether to cut their cords and go online, as the company announced a new deal with CBS to stream content live in almost 25 US markets.

News

LOS ANGELES: Warner Bros, the entertainment studio famous for its movie productions, is embracing short-form video as video-streaming and social platforms offer new opportunities to attract younger viewers, a company executive revealed.

Opinion

The great houses of Westeros, from HBO’s Game of Thrones operate much like corporations. There are executives (lords), subsidiaries (vassal houses), and hostile takeovers (wars).

Article

This article, which is based on research conducted by Ipsos, details the growing dangers of brand boycotts in an increasingly politicized climate across the US.

Research Paper

The rise of social media as a marketing channel, and the research that has supported it, has left open questions as to its impact on actual brand performance.

News

CANNES: Oath, the new media company created from the merger of Yahoo and AOL, does not envisage taking on the internet giants head-to head, but instead intends to seek a "differentiated" relationship with consumers, its chief executive has said.

Article

This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.

Article

This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.

Article

This article examines ten drivers of successful customer-centric and insight-led organisations, with advice on how to optimise an insights strategy, and how to develop both organisational and individual insights capabilities.

Article

This article explains the issue of ads appearing next to offensive content and steps brands can take to circumvent the problem.

News

GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

News

ORLANDO, FL: Verizon, the telecoms giant, is seeking enhanced measurement solutions and third-party verification to help improve its understanding of marketing performance.

Article

This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

Article

This article provides the best habits of ANA Multicultural Excellence Award nominees and winners to gain an insight on how to apply multicultural marketing successfully.

News

NEW YORK: Motorola, the telecoms brand, has shown how programmatic advertising can successfully be integrated into campaigns that are seeking to launch new products.

Article

This article examines how agencies seem to be in a race to the bottom, to provide services at ever lower price points - without, they promise, compromising on any of the other aspects of quality or speed.

Opinion

As more and more companies divest from Google following the appearance of ads alongside inappropriate content, Stefan Michel of IMD Business School argues for a subtler reading of the story.

News

NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.

Article

The article explains how Motorola, a telecommunications manufacturer, used programmatic to grow brand awareness when launching its new Moto Z phone product in the US.

News

Google "can't guarantee" that ads on YouTube - and other platforms it uses to serve client messages - will not appear against inappropriate content, according to a leading executive from the company.

News

NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.

Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Research Paper

Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns.

Research Paper

This article provides an excerpt from a best practice study, commissioned by CIMM to identify the best and worst practices and provide frameworks and guidelines that brands could apply when conducting cross-device and cross-platform exercises in consumer matching.

Case Study

This case study describes how US wireless service provider AT&T used Facebook Live to create a real-time event with Santa Claus to encourage customers to sign up to its loyalty programme AT&T THANKS.