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Article

National Geographic, the media organization, believes that the introduction of 5G connectivity could have a powerful impact on its storytelling efforts.

Article

The New York Times, the news brand, is preparing for the next-generation journalism opportunities that will be provided by 5G connectivity.

Article

CES 2019 delivered a huge amount of buzz around technologies like artificial intelligence (AI), 5G and smart homes, but executives must grasp the nuances at work in each area of technological advancement.

News

British consumers are more likely to purchase from brands and recommend them to others once they have been served relevant, native ads rather than traditional display ads, a new survey has found.

Research Paper

Netquest, a market researcher, designed a new method to detect Personal Identifiable Information (PII) based on "learning from experience" with participants from Brazil, Mexico, Spain and the United States.

Opinion

In the final instalment of ANA Masters of Marketing insights from MediaLink, SVP Diana Naguib explores how the influence of AI will affect the industry in the year ahead, and observes how direct brand ownership of data will become more important than ever before.

Opinion

Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture.

News

A "Love Over Bias" spot created for Procter & Gamble by agency Wieden+Kennedy claimed the "Best in Show" prize at the Association of National Advertisers' (ANA) 2018 Multicultural Excellence Awards.

Article

Tackling social issues like race and gender inequality could not only yield perception benefits for marketers, but will also help them drive meaningful future growth.

Opinion

Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.

Article

The Association of National Advertisers (ANA) and Cannes Lions have joined forces to help marketers tackle some of the most pressing challenges facing the industry.

News

Anheuser-Busch InBev, the brewer, saw various positive results from an innovative advertising campaign that applied blockchain technology to the mobile channel.

News

The apps on your Android smartphone not only track your movements and habits, they share what they know with over 20 companies apiece, a new study reveals.

Article

Anheuseur-Busch InBev, the brewer, has been an early adopter of blockchain solutions in the mobile marketing space.

Case Study

T-Mobile, a telecommunications brand, launched an app for its customers offering discounts and promotions that increased customer satisfaction by 13% vs non-participant customers.

Article

Office Depot, the retailer, is pursuing a journey of digital transformation that reflects wider changes in the business environment.

Article

Shows how marketers can create impactful engagement across touchpoints, using examples from brands such as Nike, Lego, Red Bull and De Beers.

Article

Explains the current trends in the highly complex and fragmented landscape of connected TV and provides tips for brands tackling this area as its popularity increases.

Article

Global strategies, campaign updates and trends in the home improvement retail category.

Article

Unconventional marketing techniques are proving popular with some brands that are seeking to stand out from the rest of their US competition.

Article

Outlines the importance of brand story and explains why a planning discipline that defines a brand in order to guide what it makes, beyond what it says, is increasingly valuable.

Case Study

Boost, a telecommunications brand, turned its stores into voting stations to successfully increase brand loyalty and sales in the US.

Case Study

HP, an information technology company, launched a campaign in the US to generate broader awareness of printer security and reinforce its commitment to provide PC security.

Case Study

Xfinity, a subsidiary of global telecommunications conglomerate Comcast, launched a new mobile destination in store to increase sales in the US.

Case Study

Boost Mobile, a wireless telecommunications brand, increased brand buzz and sales in the US by turning some of its stores into polling stations to give poor and minority Americans the chance to vote.