Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


64 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

Article

This article features interviews with the shortlisted candidates for the Marketing Leader of the Year 2017 award, from brands such as Nationwide, M&S, Just Eat and more.

Article

This article advises on how brands can adapt television commercials (TVCs) to create effective and engaging mobile content.

Article

This article outlines six facets of home that offer a framework through which brands can fit into people's home life and add value to their lives, a rich seam as the creation and maintenance of the home spur countless purchase decisions every day.

Case Study

This case study shows how Vaseline Men, a grooming brand, highlighted the product's healing capabilities with a digital campaign that focused on Thai men's worst fears.

Article

This event report outlines major opportunities and obstacles in the marketing ecosystem, and the actions required to progress in each of these areas.

News

ORLANDO, FL: US marketers have made great strides in embracing new forms of creativity to build their brands, according to the head of the ANA, but he also warned that they need to address a variety of issues that have led to them losing control of ...

Case Study

This case study details how CVS Pharmacy, a US retail and online pharmaceutical chain, and Unilever, a consumer goods company, increased sales of their skincare products through encouraging women to think of skincare as a health issue.

Article

This article explores purpose driven companies, organisations whose focus is doing what is right for customers and the world at large rather than seeking profit alone.

Case Study

This case study explains how E45, the skincare brand, used a brand advocacy strategy as part of an integrated communications plan to attract a younger audience and increase sales in the UK.

News

LONDON: FMCG giant Unilever intends to bring more of its brands into its "sustainable living" portfolio as it says the brands already there are growing twice as fast as the rest and are contributing to half of overall business growth.

Article

This event report looks at ways in which global brands are being marketed locally in the Philippines.

Research Paper

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.

Case Study

This case study describes how Vaseline in Vietnam used a digitally activated campaign to achieve transformational business results in the face of a serious business challenge.

Case Study

This case study explains how Citra, a skin whitening body lotion brand owned by Unilever, regained brand equity in Thailand by focussing on 'natural' attributes.

Article

This event report summarises the mobile landscape in India and highlights some of the marketing opportunities that are emerging.

Case Study

This case study describes how Parachute Advansed Body Lotion, the personal care brand, targeted women in India with an emotional brand message.

Case Study

This case study describes how Unilever, the FMCG company, promoted several of its brands targeted at men as part of a campaign in Indonesia to coincide with the South East Asia Games.

Case Study

This case study describes how Unilver, the FMCG company, used interest based segmentation to promote its male grooming products in Malaysia.

Case Study

This case study explains how Parachute Advansed, a hair and skin care brand, promoted a new body lotion product by targeting married women with an message of intimacy within marriage.

Case Study

This case study explains how Parachute Advansed, a beauty brand, launched a new body lotion product in India by targeting women who were non-users of the category.

Case Study

Indian cosmetic company Marico wanted to draw more users into the under-penetrated body lotion category by launching a new product: Parachute Advansed Body Lotion (PABL).

Case Study

When English cricketer Michael Vaughan accused Indian player VVS Laxman of using Vaseline on his cricket bat, Unilever, the brand's owner, wanted to exploit the controversy to boost growth in India, where it faced stagnant sales despite being the market leader.

News

SINGAPORE: Unilever, the FMCG group, is increasingly combining digital channels and television as it seeks to engage consumers in core Asian markets like India and China.

News

NEW YORK: Amazon, Colgate and Nokia are the brands most effectively balancing building "desire" with competing on price, a multimarket study has revealed.