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Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

Research Paper

Product innovation, the fragmentation of media, and the surge in digital and social media platforms have forced marketers to increase their focus on short-term sales tactics.

Case Study

This case study describes how the United States Postal Service (USPS), the independent US postal agency, improved its reputation with e-commerce businesses by advertising them on its trucks.

Research Paper

Scholarship on advertising has traditionally focused on the effects of advertising on sales and proving that advertising is effective; less attention has been paid to looking at how the effects of advertising come about, especially when it comes to the most cost effective way of driving growth and sales.

Case Study

This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.

Research Paper

This paper examines how surveys can be used responsibly by companies in order to find a balance between reasonable use of data and the protection of individual privacy.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study explains how Service Experts, a heating and air conditioning company, used an integrated campaign to increase summer sales in North America.

Article

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

Article

As the ways in which people access content continue to change fast, this report offers ten predictions for the future of audience measurement.

Opinion

This year's North American Effie Awards bestowed its top prize to Moms Demand Action, the US pressure group for gun control, for its 'Groceries not guns' campaign.

Case Study

This case study details the US Postal Service's campaign to make the country consider it a reliable shopping partner for the 2014 holiday season, by becoming more reliable, not just talking about it.

Article

This report explores excellence in connection strategy, channel analysis and measurement, by studying the entries to the 2015 Warc Prize for Connection Strategy.

Article

This article seeks to demonstrate how direct mail is not only defending its place in a digital world, but is becoming more important as the line between digital and physical blurs.

Article

This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Article

This event report gives insight into how digital businesses are harnessing data to create huge advantages.

Article

This Company Profile from Euromonitor provides key details and analysis of Standard Chartered. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.

Research Paper

Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S.

Article

Case Study

This case study describes how UPS, a delivery services company, changed the American public's negative perceptions of the brand by using an interactive campaign.

Case Study

This case study describes how Hotels.com, an online vacation booking service, removed consumer anxiety around using online travel agents to re-establish a market-leading place in the US.

Case Study

This case study describes how the United States Postal Service (USPS) promoted itself to American households during Christmas – its busiest time of year.

Case Study

This case study describes how parcel delivery firm UPS bounced back from a difficult Christmas in 2013 in the US.

Article

This white paper examines data as a competitive advantage in today's marketing landscape, focusing on what comprises a lasting business edge built upon audience insight.

Article

This Company Profile from Euromonitor provides key details and analysis of Capital One Financial Corp.