Direct Marketing Association - US, Silver, Content, 2017
The U.S. Postal Service (USPS), enticed advertisers to use more direct mail in their marketing by creating the 'Irresistible Mail', which uses VR and augmented reality to inspire better mail marketing.
Jasper Snyder and Manuel Garcia-Garcia, Journal of Advertising Research, Vol. 56, No. 4, 2016, pp. 352-367
Scholarship on advertising has traditionally focused on the effects of advertising on sales and proving that advertising is effective; less attention has been paid to looking at how the effects of advertising come about, especially when it comes to the most cost effective way of driving growth and sales.
Sangeet Pillai, Nicole Landesman, Julianne Wieboldt and Blaire Johns, WARC Media Awards, Entrant, Effective Channel Integration, 2016
This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.
Euromonitor Strategy Briefings, July 2016
This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
This Company Profile from Euromonitor provides key details and analysis of Barclays. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.
This Company Profile from Euromonitor provides key details and analysis of Standard Chartered. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the financial services market.
Jisu Huh, Denise E. DeLorme and Leonard N. Reid, Journal of Advertising Research, Vol. 55, No. 4, 2015, pp. 401-415
Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S.