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Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Case Study

This case study shows how Macy's, the department store brand, restored America's belief in Santa Claus by crowding Internet search engines with stories confirming his existence.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This short report summarises the results for North America from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Case Study

This case study describes how Opera Mediaworks and comScore undertook a native video ad effectiveness study in order to provide key best practices for native mobile video.

Article

This article summarises the results of the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This Warc Trends Report analyses case studies that represent the best in social media strategy and draws lessons from them for other brands to follow.

Case Study

This case study describes how the US Navy created Project Architeuthis, an alternative reality game (ARG), as part of a campaign to recruit prospective cryptologists.

News

NEW YORK: Social media is a "cost-effective" way for brands to localise their marketing, but proving the payback from such efforts needs further work, according to Gian Fulgoni, the co-founder/chairman emeritus of comScore.

Research Paper

In this article, Gian Fulgoni, co-founder and chairman emeritus of comScore, shares the insights he gained as a judge reviewing the finalist case studies submitted by companies around the world in competition for the Warc Prize for Social Strategy.

News

NEW YORK: "Branded TV" is becoming more commonplace on late-night television and marketers are hoping that opportunities will arise with tomorrow's debut of Stephen Colbert as host of the Late Show on CBS.

Case Study

The case study describes how the US Navy used puzzles, cyphers and cryptic clues regarding the location of a fictional enemy to fully meet its goal for recruiting cryptologists.

Article

This article examines the luxury consumer landscape in the US, identifying five segments of consumers who have distinct approaches to luxury consumption and recommends ways to build relationships with each.

Research Paper

This paper analyses the changing role and status of women in India and what their emerging identity means for brands.

Case Study

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.

Article

This event report breaks down six core priorities being pursued by Microsoft, the tech giant, as it adapts to a mobile-first and cloud-first world.

Case Study

This case study describes how the US Navy used a video-based campaign to engage young people and raise awareness of job opportunities within the Navy.

Case Study

This case study demonstrates the success of three Christmas campaigns conducted by the Colombian Ministry of Defense intended to encourage members of the FARC, the oldest guerrilla group in the world, to demobilise.

Article

This Company Profile from Euromonitor provides key details and analysis of William Grant & Sons, the owner of brands such as Glenfiddich, Grant’s, The Balvenie and Hendrick’s.

Case Study

This case study describes how US clothing and accessories retailer Old Navy used a buzz-generating social media stunt to build awareness around its annual $1 Flip Flop Sale.

Research Paper

This study analysed advergames on top online gaming websites for children. The content of 131 websites was analysed to see whether each site contained advergames, particularly advergames for food products, and the way the advergames were presented to children.

Case Study

This case study describes how Hanes, an American underwear brand, changed the perceptions held by millennial women that the brand was outdated and unfashionable.

Research Paper

This paper discusses the importance of giving consumers control and respecting their privacy when using Big Data.

Research Paper

This paper describes Regulatory Focus Theory as a powerful model for optimising the effectiveness of brand communication strategies.