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Opinion

"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.

Article

This article examines how brands can acknowledge and support active and retired members of the military, suggesting a number of ways other companies can get involved.

Article

This event report discusses how Mizuno, the sports brand, built on its success in the US running-shoe category as it sought to reach golfers of "average Joe" standards, but with great enthusiasm for the game.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.

Article

This paper discusses Landor research that uncovered 10 brands that had demonstrated exceptionally strong growth in brand strength over 2008-2011.

Article

The ANA Multicultural Excellence Awards were created to recognise marketers for their outstanding multicultural advertising campaigns in the US.

Case Study

This case describes research by the US Marines Corps (USMC) to formulate its positioning for a new generation of young Americans, who were more inclined to see aspirational "service" as working in communities to help others, rather than fighting for one's country.

Case Study

In 2010 the United States Marine Corps (USMC) announced an objective of recruiting an increased number of African Americans and Hispanics in order to create "face of the nation" representation.

Article

Case studies from three of the winners at the 11th ANA Multicultural Excellence Awards. Scotts Miracle-Gro reached Hispanic consumers with its Ortho brand pest control products, which used comedy to focus on infestation prevention.

Article

This paper provides an overview of the canned and cured fish and seafoods industry in the United States.

Article

This paper provides an overview of the global tires and inner tubes industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global surgical and medical equipment industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the global toys and sporting goods industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the sporting and athletic goods industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the global paints and coatings industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the risk management services industry, primarily in the United States.

Article

This paper provides an overview of the ocean energy industry, primarily in the United States. Ocean energy is the energy carried by ocean waves, tides, salinity and ocean temperatures, which is said to be the next hope for replacing the world's reliance upon fuel energy within the next 20 years.

Article

This paper provides an overview of the geographic information systems industry, primarily in the United States, which allow geographic and land survey information to be combined with descriptive data and displayed in the form of a coded map.

Article

This paper provides an overview of the anti-aging products and services industry, primarily in the United States.

Article

This paper provides an overview of the satellite industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This paper provides an overview of the digital mapping industry, primarily in the United States, which is a sector that emerged in the late 1990s and found ready application in a diverse range of industries.

Article

This paper provides an overview of the systems integration industry, primarily in the United States. The paper gives a snapshot summary of the emerging industry in the US, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

Report from the ANA's Multicultural Marketing event, describing how UniWorld repositioned the Marine Corps to make it more appealing to African-Americans.

Article

The ANA Multicultural Excellence Awards were created to recognize leading marketers and their agencies for their outstanding multicultural advertising campaigns.

Case Study

"Alone", a BBDO campaign for chairty CommunityOfVeterans.org, highlighted the mental health problems faced by combat veterans, and won gold at the ARF David Ogilvy Awards.