NEW YORK: The US Army will implement “more stringent oversight” of its marketing spend after an internal audit concluded that tens of millions of dollars had been wasted on marketing initiatives in the fiscal year 2016.
Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2013
With this campaign, Fund B92, the non-profit arm of a media company, set out to raise public awareness of the poor state of Serbia's neonatal care and, in particular, to attract business donations to purchase 100 new incubators to replace the existing ones that were 40-50 years old.
Lisa Edgar and David Bunker, International Journal of Market Research, Vol. 55, No. 2, 2013, pp. 201-226
In this paper we explore the validity of using chronological age as a primary targeting factor. We show that the majority of people do not identify with their own chronological age group, perceiving themselves to belong to a younger age group.
Jay Chiat Strategic Excellence Awards, Gold, Research Innovation, 2012
This case describes research by the US Marines Corps (USMC) to formulate its positioning for a new generation of young Americans, who were more inclined to see aspirational "service" as working in communities to help others, rather than fighting for one's country.
This paper provides an overview of the global trucking and courier services industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
NEW YORK: Vaseline, the skincare brand owned by Unilever, won the Grand Prix at the Jay Chiat Awards for Strategic Excellence 2009, for a campaign created by BBH New York which used word-of-mouth to engage its target audience of female consumers in ...
Mike Wade, Admap, September 2009, Issue 508, pp. 17-19
This case study for the British Army in integrated digital communications details how a co-operative of agencies across all marketing disciplines and the client worked together in one location to achieve truly integrated planning with digital at the core.
Jamie Hamilton and Paul Dixon, Market Research Society, Annual Conference, 2009
The article argues that that, although the function of e-groups remains roughly the same as their offline counterparts, a number of small evolutions at a technical level have produced a revolutionary business solution.
Ian Buckingham, Admap, November 2008, Issue 499, pp. 23-25
This article discusses the importance of employee engagement and loyalty for supporting brands. Too often, organisational culture is disconnected with brands, so that employees fail to keep the brand promise.