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Case Study

This case study shows how MasterCard, a financial services brand, installed an interactive display to collect food donations across the UAE.

Article

This article espouses the virtues of behavioural economics and describes how it can benefit companies, governments and non-profit organisations.

Case Study

This case study describes how Unilever launched a new format of concentrated fabric conditioner, Comfort Intense, in the UK, Ireland, France, and the Netherlands with a smaller package for a higher price.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Article

This article discusses the barriers to strong brand building in the financial sector, in light of the mistrust and reputational baggage that financial brands struggle with.

Case Study

This case study explores how the UK delivery service Collect+ evolved their brand into a more credible proposition that allowed them to communicate with consistency and confidence.

Article

This event report considers how the elevation of the millennial generation into senior positions will affect business structures and how companies interact with consumers.

Case Study

This case study describes how parcel delivery firm UPS bounced back from a difficult Christmas in 2013 in the US.

Case Study

This case study describes how US insurance and financial services company Nationwide Financial promoted its products to financial advisors.

Case Study

This case study explains how The Salvation Army, the international Christian charity, grew the number of donors and total donations in the UK during five years of recession.

News

LEEDS: British consumers are almost twice as likely to shop online as their French counterparts and they shop online nearly three times as much as consumers in Germany, a new study has revealed.

Case Study

This case study describes how UPS, the logistics company, used a sports theme to boost brand love among small and medium-sized businesses and attract them as new customers.

News

LONDON: "Click and collect", the growing consumer trend to order goods online and then pick them up later at a physical store, is forecast to surpass home delivery in the UK by 2015, causing several leading supermarket chains to adapt to meet ...

Research Paper

This paper shares insights for qualitative research generated by observing methods used in other industries.

Research Paper

While user-generated content (UGC) and social media have generated interest from researchers and practitioners, many facets of users and producers of such content remain undocumented.

Case Study

This case study describes a campaign in China by United Parcel Services (UPS), the logistics and chain management company, to make the brand more relevant to small and medium businesses.

Article

This event report describes how The United States Postal Service (USPS) has met the challenges created by the digital revolution, including significant financial difficulties and poor brand perceptions.

Article

This report offers a theory of marketing from Lenovo, an electronics firm, which suggests that, following the digital revolution, consumers have evolved from friendly and obedient "dogs" to finicky "cats" in terms of how they respond to marketing.

Article

This article reports on the Future Foundation's research on "The Big Lie" - the difference between what British consumers say and what they do.

Research Paper

This paper advocates that qualitative researchers should collaborate with external experts, particularly designers, in order to attract and develop new skills, opportunities and solutions for delivering insight in more visual and creative ways.

Research Paper

To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments.

Article

Consumer attitudes have changed in America as a result of the economic recession and continuing unemployment.

Research Paper

“Code switching” in advertising refers to the alternation between two languages in a single advertisement.

Case Study

By trading on its reputation as the UK’s most recommended bank, First Direct hoped to convince existing customers to persuade a friend to switch to its banking services.