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Opinion

Is there a way to do purpose right? If so, how can a business make it feel authentic? Cindy Gustafson, Chief Strategy Officer, Mindshare North America, and Joe Maceda, Managing Director, Invention Studio Lead, Mindshare North America, take a deep dive into the most interesting campaigns from Cannes Lions to uncover how brands can create smart, purposeful work.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

This case study describes the effort of Australian department store Myers to improve its call-centre customer service and decrease phone call abandonment rates with a creative solution to boring hold music.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

Article

This short report collects together key quotes from all of the major events Warc reported from at the Cannes Lions International Festival of Creativity in 2016.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

This event report describes a talk by John C. Jay – who spent 21 years at Wieden + Kennedy and is the current president of global creative at Uniqlo – about his experiences of putting creativity into practice.

Research Paper

This paper looks at the Chinese millennial, studying the values and attitudes of the generation that will form the 'most important consumer society in the world'.

Article

This article argues that marketers should concern themselves with the humanistic application of personalisation and use the increasing amount of data to empower, rather than simply target, consumers.

News

MANILA: The young, Western-oriented shoppers of the Philippines are attracting international brands as economic growth in the country soars, a market expert says.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

News

BEIJING: Certain local brands are as sought after by Chinese travelling overseas as the more obvious luxury names, a new analysis has shown.

Article

This article provides an overview of exciting consumer trends emerging from the Philippines, home to an internationally minded, young and social media driven population and one of the world's fastest growing economies.

Article

This short article discusses the rising trend for True Self measurement, technology that allows the user's subconscious opinions and emotions to inform a personalised experience.

Article

This article highlights 10 trends in technology that are expected to become more important and relevant to marketers in 2016.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH, the owner of brands such as Christian Dior and LV.

Article

This article explores four opportunities for brands in the 'post-demographic world', where lifestyles and mindsets are more important than gender, age and income as predictors of behaviour.

Article

This article explores how brands are adapting from Western to Eastern markets - and vice versa - and pulls out some best practices for success in a different market.

News

SHANGHAI: Global fast fashion retailers are a prime target for China's mall developers who are rapidly expanding available retail space even as ecommerce continues to grow.

News

SINGAPORE: Consumer electronics brands dominate the upper reaches of a list of Asia's Top 1000 Brands, with Samsung and Sony taking the first two spots.

News

ASIA: Laos is set to be one of the fastest growing markets in Asia in over the next fifteen years, with consumer spending predicted to triple between 2015 and 2030, driven by a combination of youth and urbanisation.

Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This article explains how WeChat, the Chinese instant messaging service, is treading carefully with the introduction of advertising, as its users are commercially sensitive.