Get a demo Do I subscribe? News sign-up Sample reports

Search in

Show only

Date Range

Search within

Categories

Brand

Country

Source

Index

140 results found
Sort by

Case Study

UNIQLO, a clothing brand, changed its global strategy and repositioned its brand as clothing made for all in order to have a successful opening weekend for its new store in Toronto.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

To date, there has been no accurate way to measure how a brand’s investment in the consumer experience affects market share.

Gunn Report

Contains the creative for the 'Heat Tech Window' campaign for Uniqlo by the agency Cheil in South Korea.

Article

Demographics are dead in China – if brands really want to connect with Chinese youth, deep cultural awareness and brand authenticity are essential.

News

HONG KONG: Malls that serve consumers’ daily needs are outperforming luxury malls and are catching the eye of  investors, new research shows.

Article

The Muslim marketplace is huge and growing: there are 1.6 billion Muslims in the world, and two thirds of them are aged under 30 years old.

Article

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

News

SHANGHAI: Chinese e-commerce giant Alibaba has smashed even its own lofty expectations with a record US$25.3bn in sales – a 39% increase on last year - in just 24 hours for its annual Singles Day online shopping event.

Case Study

Fashion brand Bench used a digital content campaign to appeal to young millennials in the Philippines.

Case Study

Denim brand Levi's used a multimedia approach to inspire a co-creation campaign to connect with millennials in China.

Case Study

Myer, an Australian department store, reversed YOY declines by partnering with the Salvation Army to create 'The Give Registry' to support women experiencing violence and give customers a reason to go into store.

Case Study

This case study explains how UNIQLO, a Japanese clothing retailer, launched its brand in Toronto despite a wave of store closures from well-established Canadian and international brands.

News

TOKYO: While eyewear remains a luxury purchase for many Asian consumers, Japanese discount retailers, including Owndays and Zoff, see an opportunity to enter the market with a streamlined model similar to that of Uniqlo.

Article

This Company Profile from Euromonitor provides key details and analysis of INDITEX - Industria de Diseño Textil, the owner of brands such as Zara and Uterqüe.

Opinion

Is there a way to do purpose right? If so, how can a business make it feel authentic? Cindy Gustafson, Chief Strategy Officer, Mindshare North America, and Joe Maceda, Managing Director, Invention Studio Lead, Mindshare North America, take a deep dive into the most interesting campaigns from Cannes Lions to uncover how brands can create smart, purposeful work.

Research Paper

This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

Forever 21, the fashion retailer, used social media content and print to engage millennials and build its brand in China.

Case Study

UNIQLO, the clothing retailer, used neuroscience in stores and PR to increase t-shirt sales in Australia.

Case Study

This case study describes the effort of Australian department store Myers to improve its call-centre customer service and decrease phone call abandonment rates with a creative solution to boring hold music.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

Article

This short report collects together key quotes from all of the major events Warc reported from at the Cannes Lions International Festival of Creativity in 2016.

Article

This event report describes a talk by John C. Jay – who spent 21 years at Wieden + Kennedy and is the current president of global creative at Uniqlo – about his experiences of putting creativity into practice.