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Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

Case Study

This case study describes how Shock Top, a beer created by Anheuser-Busch, became the fastest growing high-end beer in the Canadian market.

Case Study

This case study explores how Gillette, a personal care products brand owned by Procter & Gamble, launched its new Flexball razor and reconnected with apathetic millennial men in the US.

Case Study

This case study analyses how Southwest Airlines, a US airline and the world's largest low-cost carrier, developed a new brand identity in the US.

Case Study

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.

Case Study

This case study details how Toyota, a Japanese automotive company, increased brand engagement with Hispanic consumers in the US with its Mas Que Un Auto campaign.

Case Study

This winning case study details the 'Groceries not Guns' campaign from Moms Demand Action, a pressure group for gun control in the US, who gained massive awareness and real policy change with only a fraction of the funding raised by its opponent, the NRA.

Case Study

This case study details a campaign from DIRECTV, a US satellite TV provider, that brought to life their superiority over the competition in a funny, human articulation of a cable customer.

Case Study

This case study describes how BMW concentrated on the showcase event of Super Bowl XLIX to highlight to the American public that their new i3 electric car was a truly big idea.

Case Study

This case study describes how Doctors of the World, a little-known US non-profit fighting Ebola, used the protective suit as both a Halloween costume and a donation device.

Case Study

This case study describes a campaign by Pampers UnderJams, USA, that delivered growth in the bedwetting pants business by speaking to the mothers who feel inadequate for their children, and adding value through advice and counsel.

Case Study

This case study details a campaign from Alcon in the USA to gain attention for eye care brands in back to school season, leveraging the eye as the 'most important learning tool'.

Case Study

This case study details the US Postal Service's campaign to make the country consider it a reliable shopping partner for the 2014 holiday season, by becoming more reliable, not just talking about it.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Case Study

This case study describes how car manufacturer Fiat in Brazil set out to maintain its leadership position in spite of having no new model to launch.

Case Study

This case study describes how BMW, a German car manufacturer, increased sales and awareness of its brand in the United States through a multi-faceted media campaign that coincided with the Sochi 2014 Winter Olympics.

Case Study

This case study explains how Madden NFL, the video game series, targeted competitive game players to increase sales in a difficult market.

Case Study

This case study describes how Bolthouse Farms, a vertically integrated farm, repositioned broccoli in the US.

Case Study

This case study explains how Oberto Beef Jerky, an American snack brand, relaunched its brand to appeal to health conscious young men and arrest a decline in market share.

Case Study

This case study explains how Listerine, the mouthwash brand, used its sponsorship of the FIFA World Cup to drive a content marketing strategy and build its social media following around the world.

Case Study

This case study explains how Priceline, the online travel agent, brought its brand promise to get the best deal possible for its customer to life and increased sales in the US.

Case Study

This case study explains how IHG, the hotels company, leveraged the data it collected in its loyalty program to deliver tailored experiences and rewards to business customers.

Case Study

This case study explains how Hyundai, the car manufacturer, used its sponsorship of UK football team Manchester United to promote its cars around the world.