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Case Study

This case study looks at how Checkers & Rally's, a quick service restaurant, took on Burger King with humour and a hashtag to hijack the latter's multimillion dollar hotdog launch in the US.

Case Study

This case study looks at how American Express, the financial service, has had success with its Small Business Saturday campaign in the US which has become a social movement for local, community businesses and is supported by the US President.

Case Study

This case study looks at how Jolly Rancher, a sweets brand, introduced the #KeepOnSucking campaign in the USA to be present in every moment life sucked.

Case Study

This case study explains how the Art Institute of Chicago, an art museum, launched the 'Van Gogh BnB' campaign in Canada & the USA which brought Van Gogh's bedroom to life through a partnership with Airbnb.

Case Study

This case study explains how eBay, an online retailer, democratised the fashion category by using a diverse set of real women in its 'Find Your Perfect' campaign in the USA.

Case Study

This case study shows how Excedrin, an OTC headache medicine, created 'The Migraine Experience' in the USA and Canada by using an augmented-reality migraine simulator to show people what a migraine feels like.

Case Study

This case study details how Whirlpool, a household appliances brand, created the Care Counts program in the US to show how attendance rates in schools could be impacted by a lack of laundry facilities.

Case Study

This case study looks at the organ donor registration, non-profit brand, Donate Life America, who used the 'Even an Asshole Can Save a Life' campaign to convince millennial males in the USA to become organ donors.

Case Study

This case study looks at how Be The Match, a marrow registry brand, launched the Be The Guy campaign in the USA to show young men they are biologically ideal bone marrow donors.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

Case Study

This case study describes how Shock Top, a beer created by Anheuser-Busch, became the fastest growing high-end beer in the Canadian market.

Case Study

This case study explores how Gillette, a personal care products brand owned by Procter & Gamble, launched its new Flexball razor and reconnected with apathetic millennial men in the US.

Case Study

This case study analyses how Southwest Airlines, a US airline and the world's largest low-cost carrier, developed a new brand identity in the US.

Case Study

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.

Case Study

This winning case study details the 'Groceries not Guns' campaign from Moms Demand Action, a pressure group for gun control in the US, who gained massive awareness and real policy change with only a fraction of the funding raised by its opponent, the NRA.

Case Study

This case study details how Toyota, a Japanese automotive company, increased brand engagement with Hispanic consumers in the US with its Mas Que Un Auto campaign.

Case Study

This case study describes how Doctors of the World, a little-known US non-profit fighting Ebola, used the protective suit as both a Halloween costume and a donation device.

Case Study

This case study describes how BMW concentrated on the showcase event of Super Bowl XLIX to highlight to the American public that their new i3 electric car was a truly big idea.

Case Study

This case study describes a campaign by Pampers UnderJams, USA, that delivered growth in the bedwetting pants business by speaking to the mothers who feel inadequate for their children, and adding value through advice and counsel.

Case Study

This case study details a campaign from Alcon in the USA to gain attention for eye care brands in back to school season, leveraging the eye as the 'most important learning tool'.

Case Study

This case study details a campaign from DIRECTV, a US satellite TV provider, that brought to life their superiority over the competition in a funny, human articulation of a cable customer.

Case Study

This case study details the US Postal Service's campaign to make the country consider it a reliable shopping partner for the 2014 holiday season, by becoming more reliable, not just talking about it.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.