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Case Study

KONE, an international engineering and service company, promoted its AI-powered elevator maintenance across Europe by launching a campaign that allowed people to hear intelligent AI conversations.

Case Study

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia to reverse visitor declines to Flanders Fields' WWI battlefields.

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The US Army, the land warfare branch of the United States Armed Forces, created a video ad with secret messages and puzzles in order to recruit white hat hackers who want to use their skills for good.

Case Study

Oscar Mayer, an American meat and cold cut production company, promoted its new hot dog recipe by giving them out at unprecedented locations.

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Sandy Hook Promise, a nonprofit organization, highlighted the warning signs of gun violence through a misleading short film that aimed to inspire behavior change in the US.

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Modelo, the Mexican beer brand, was able to bring in wider consumer engagement in the US from outside of its core Hispanic audience while retaining brand loyalty.

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Robitussin, a cough syrup brand, increased its dollar share in the US by convincing people to treat a cough through TV and print ads that visualised it.

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Tide, a detergent brand produced by Procter & Gamble, increased its sales during the Super Bowl by getting Terry Bradshaw, a former NFL quarterback, to appear with a stain on his shirt.

Case Study

Theraflu, a brand of over-the-counter cold and flu medicines, increased sales during flu season in the US by launching a tracker that guided media to where the flu would hit next.

Case Study

Brawny, the US paper towel brand, changed its iconic ‘The Brawny Man’ to a woman as part of its #StrengthHasNoGender campaign to compete with the industry Goliath, Bounty.

Case Study

Mr. Clean, a cleaning product brand owned by Procter & Gamble, reinvented its brand by creating a TV spot for the Super Bowl that revealed the new, hotter-than-ever, Mr. Clean.

Case Study

This case study shows how Excedrin, an OTC headache medicine, created 'The Migraine Experience' in the USA and Canada by using an augmented-reality migraine simulator to show people what a migraine feels like.

Case Study

This case study looks at how Jolly Rancher, a sweets brand, introduced the #KeepOnSucking campaign in the USA to be present in every moment life sucked.

Case Study

This case study looks at how American Express, the financial service, has had success with its Small Business Saturday campaign in the US which has become a social movement for local, community businesses and is supported by the US President.

Case Study

This case study explains how eBay, an online retailer, democratised the fashion category by using a diverse set of real women in its 'Find Your Perfect' campaign in the USA.

Case Study

This case study details how Whirlpool, a household appliances brand, created the Care Counts program in the US to show how attendance rates in schools could be impacted by a lack of laundry facilities.

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This case study explains how the Art Institute of Chicago, an art museum, launched the 'Van Gogh BnB' campaign in Canada & the USA which brought Van Gogh's bedroom to life through a partnership with Airbnb.

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This case study looks at how Checkers & Rally's, a quick service restaurant, took on Burger King with humour and a hashtag to hijack the latter's multimillion dollar hotdog launch in the US.

Case Study

This case study looks at the organ donor registration, non-profit brand, Donate Life America, who used the 'Even an Asshole Can Save a Life' campaign to convince millennial males in the USA to become organ donors.

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This case study looks at how Be The Match, a marrow registry brand, launched the Be The Guy campaign in the USA to show young men they are biologically ideal bone marrow donors.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

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This case study describes how Water Wipes, a baby wipe brand, used a simple, stripped back campaign to explain that its products are chemical free and appeal to new mums in the UK and Ireland.

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This case study describes how Shock Top, a beer created by Anheuser-Busch, became the fastest growing high-end beer in the Canadian market.

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This case study explores how Gillette, a personal care products brand owned by Procter & Gamble, launched its new Flexball razor and reconnected with apathetic millennial men in the US.

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This case study analyses how Southwest Airlines, a US airline and the world's largest low-cost carrier, developed a new brand identity in the US.