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Case Study

The University of Melbourne launched a campaign to raise awareness about its research investment.

Case Study

UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

Case Study

Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

News

BRUSSELS/PORTSMOUTH, NH: With just over six months to go before the European Union’s General Data Protection Regulation (GDPR) comes into force, it appears US companies are better prepared than their European counterparts.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

Project Nanhi Kali, a small NGO established to provide primary education to underprivileged girls, increased donations in India by working with Nestlé.

Case Study

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Article

This event report outlines why US marketers must pay attention to the forthcoming General Data Privacy Regulation (GDPR) and ePrivacy Regulation in the European Union (EU).

Case Study

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.

News

SINGAPORE: In an attempt to boost consumer trust, Singapore's influencers must now declare any commercial relationship with prominent disclaimers, according to new guidelines.

Article

This article covers how marketers can navigate Singapore's new influencer marketing transparency guidelines.

Case Study

This case study looks at how Parkinson Liga, a Belgian charity that aims to raise awareness of the disease, took recent research about writing's connection to staving off Parkinsons, and put handwriting at the centre of an empowering campaign.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, decided to counter a nationwide loss of values with its educational, cross-platform initiative.

Case Study

This case study shows how Blue Dot, a diabetes friendly food label, helped diabetics in India manage their health more efficiently.

Case Study

This case study demonstrates how Vodafone, India's second largest telecom service provider, increased affinity for its brand by creating an emotional connection to its 3G offering.

Case Study

This case study describes how Maybank, Malaysia's largest bank, used en event and social media to boost its brand, strengthen perceptions about its regional capabilities and spread its reach throughout South East Asia.

Article

This paper brings together findings about the digital advertising ecosystem for 2016; the ad-supported internet has so far showed huge growth in spend and employment, suggesting exponential growth in 2017.

Article

This article argues that the promise of Big Data is compromised and hindered by structural requirements built for yesterday, when Big Data is an analytics technique of the future.

Case Study

This case study describes how Parkinson Liga Vlaanderen (Flemish Parkinson Association) raised awareness of Parkinson's disease in Flanders in Belgium with The Write Thing campaign.

Article

This paper outlines a process to help avoid making costly mistakes in giving feedback on creative advertising ideas.

Research Paper

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.