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Article

This event report looks at the use of storytelling to drive all aspects of one online wine retailer's unique business model.

Opinion

Supermarkets can understand their customers through the transactional data they accumulate, but it's far more difficult for other brands and retailers to do the same.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Case Study

This case study describes how Indian shopping mall group, Inorbit, began a new narrative to attract women customers with Inorbit Pink Power - a business launchpad for women with home-run businesses.

Article

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

Article

This event report describes how one 'evangelist' at IBM Watson, the AI branch of the computing veteran, is attempting to overcome consumer fears over data protection by shifting the focus from personalisation to personification.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

Article

The article outlines how Mondelez, Moleskine and Secoo are using Single's Day, the world's biggest e-commerce event, as a starting point to grow their e-commerce presence in China with CRM and data-driven strategies.

News

SHANGHAI: As digital adspend soars and programmatic becomes significant in China, the country's long-standing problem with ad fraud presents challenges for marketers when they try to gain an honest sense of how their investments are performing.

News

SHANGHAI: Procter and Gamble, one of the world's largest FMCG companies, is turning to virtual reality and smarter programmatic strategies as it continues a process of digital transformation.

Article

The article explores potential solutions for China's endemic ad fraud problem, where bots and intentional cheating are frustrating marketers as digital ad spend soars.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

Case Study

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Case Study

This case study explains how Plan International, an international development organisation, put girls' rights at the top of the UN agenda for sustainable development goals.

Article

This article argues that the promise of Big Data is compromised and hindered by structural requirements built for yesterday, when Big Data is an analytics technique of the future.

Article

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Case Study

This case study describes how Post Danmark, the Danish postal service, helped build links between itself, online sellers and consumers through its The Wish Cloud campaign.

Case Study

This case study demonstrates how IBM, an IT solutions company, used the Wimbledon Tennis Championship to humanise the brand for business decision makers.

Case Study

This case study describes how the United Service Organisation (USO), America's leading organization to serve the men and women in the US military and their families, used a direct mail appeal to raise money for its initiatives such as warrior and family centres adjacent to military hospitals.

Case Study

This case study demonstrates how HBO Nordic, which offers a subscription video-on-demand service, used a targeted digital video strategy to meet the change in consumer behaviour towards online video.

Case Study

This case study explains how Audi, the car company, promoted its Audi TT model to young people in China.

Case Study

This case study explains how NASCAR, the auto racing league, used social media competitions to engage fans in the US.

Case Study

This case study describes how American Home Shield, the founder and the home warranty industry leader from the US, used "Might Happen/Will Happen" online animated scenarios to drive sales of its product.

Case Study

This case study describes how Parkinson Liga Vlaanderen (Flemish Parkinson Association) raised awareness of Parkinson's disease in Flanders in Belgium with The Write Thing campaign.

Case Study

This case study details how World Vision Canada, a Christian relief and development organisation for children, reengaged inactive donors through its Bounceback campaign in North America.