Lena Roland, Event Reports, LolaGrove GDPR Seminar, May 2017
This event report outlines how companies can comply with the forthcoming General Data Protection Regulations (GDPR) which come into effect in May 2018 and which elevate privacy to the level of a human right.
Direct Marketing Association - UK, Silver, Best use of door drops
This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.
Integrated Marketing Communications Council Europe, Silver, 2016
This case study looks at how Parkinson Liga, a Belgian charity that aims to raise awareness of the disease, took recent research about writing's connection to staving off Parkinsons, and put handwriting at the centre of an empowering campaign.
Simon Bloom, Admap, November 2016, pp. 34-36
This article considers how financial services brands can use a smart, purpose-built management system to build on their assets and strengths in order to see off fintech challengers and help discerning customers.
Jon Nealon, Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2016
This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.
Ruben Huertas-Garcia, Laura Guitart-Tarrés and Ana Núñez-Carballosa, International Journal of Market Research, Vol. 58, No. 4, 2016, pp. 569-594
The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.
LONDON/BRUSSELS: Global marketers have been advised to prepare themselves for the introduction of new data privacy laws that will come into force across all 28 member states of the European Union in 2018.
Helen Brain, Admap, Admap Prize, Shortlisted, 2016
This article argues that the era of personalisation has moved on from direct marketing tactics and is rapidly heading towards creating business value through personalised communications and customised seamless experience systems.
LONDON: UK marketers remain optimistic about the year ahead but slightly less so than three months ago, according to the latest IPA Bellwether Report which also found that marketing budgets were revised up only marginally in Q4 2015.