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Case Study

UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

Case Study

Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

News

BRUSSELS/PORTSMOUTH, NH: With just over six months to go before the European Union’s General Data Protection Regulation (GDPR) comes into force, it appears US companies are better prepared than their European counterparts.

Article

This event report outlines how companies can comply with the forthcoming General Data Protection Regulations (GDPR) which come into effect in May 2018 and which elevate privacy to the level of a human right.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.

News

LONDON: As the UK prepares to leave the European Union, the British government has released its long-awaited digital strategy, which prioritises skills, infrastructure and innovation.

Research Paper

Advertisements that elicit negative emotions (e.g., guilt) have been found effective in prompting socially desirable behaviors, such as making monetary donations to charity.

Case Study

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

Case Study

This case study looks at how Parkinson Liga, a Belgian charity that aims to raise awareness of the disease, took recent research about writing's connection to staving off Parkinsons, and put handwriting at the centre of an empowering campaign.

Article

This article considers how financial services brands can use a smart, purpose-built management system to build on their assets and strengths in order to see off fintech challengers and help discerning customers.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Case Study

This case study describes how Parkinson Liga Vlaanderen (Flemish Parkinson Association) raised awareness of Parkinson's disease in Flanders in Belgium with The Write Thing campaign.

Research Paper

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

News

LONDON/BRUSSELS: Global marketers have been advised to prepare themselves for the introduction of new data privacy laws that will come into force across all 28 member states of the European Union in 2018.

Opinion

This post is written by Heather Andrew, CEO UK of Neuro-Insight . The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world.

Article

This article argues that the era of personalisation has moved on from direct marketing tactics and is rapidly heading towards creating business value through personalised communications and customised seamless experience systems.

Article

This event report looks at the talking points from the Advertising Association's LEAD 2016 event, examining three key subjects for advertisers right now.

Opinion

This guest post is by Nick Evans, Marketing Practice Director at Jaywing At one point, all marketing was personal.

Research Paper

The growing number of consumer data sources – with the complexity of integrations across multiple consumer touch points – poses a challenge for end users to assess data quality.

Article

This report analyses the world’s best marketing campaigns, as ranked by the Warc 100, to uncover shared creative, media and measurement strategies.

Article

This article explains how marketers can best adapt their strategies to appeal to the 50+ consumer, a growing demographic.

Article

This article is interested in finding out what happened to the promise of big data and explaining why the long-term must be put back into marketing.

Case Study

This case study describes how Newfoundland and Labrador (NL) Tourism focused upon the idea that NL is for travellers, not tourists, in order to attract people to the region.