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Article

This event report looks at the use of storytelling to drive all aspects of one online wine retailer's unique business model.

Opinion

Supermarkets can understand their customers through the transactional data they accumulate, but it's far more difficult for other brands and retailers to do the same.

News

LONDON: Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

Article

This event report outlines how companies can comply with the forthcoming General Data Protection Regulations (GDPR) which come into effect in May 2018 and which elevate privacy to the level of a human right.

News

EUROPE: Poor quality data is holding back the effective use of digital advertising across Europe, according to a new survey.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

Article

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

Article

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

News

LONDON: As the UK prepares to leave the European Union, the British government has released its long-awaited digital strategy, which prioritises skills, infrastructure and innovation.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

News

LONDON: Nearly all marketers regard email as important to their work, but fewer than one in ten believe all their emails to customers are relevant, according to a new study.

News

LONDON: Email marketing is in "robust health", according to a new analysis, but the industry is concerned about the potential effects of a proposed EU privacy directive.

Case Study

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

Case Study

This case study details how The Times, a national British newspaper, increased retention of subscriptions through targeted direct mail.

Case Study

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Case Study

This case study explains how a new content strategy rapidly increased SEO visits for thebar.com, a cocktail recipe site from drinks company Diageo in the UK.

Case Study

This case study details how the NSPCC, a UK children's charity, improved attitudes towards the charity and increased fundraising donations in the UK.

Case Study

This case study details how ActionAid, an international charity, raised awareness of Female Genital Mutilation (FGM) among the UK population through online video.

Case Study

This case study describes how Toyota, the car maker, motivated staff in Toyota Centres across the UK in order to increase local marketing activity before the launch of a new model.

Case Study

This case study explores how Mothercare, the specialist retailer, used email receipts to collect customer data and increase store visits and purchases in the UK.

Case Study

This case study examines how Renault, an automobile company, advertised the launch of its new model Megane through mobile marketing in the United Kingdom.

Case Study

This case study examines how ARUK, an Alzheimer's Research charity, increased awareness and reach through social video in the United Kingdom.

Case Study

This case study details how O2, a telecommunications company, increased upgrades among customers on its O2 refresh contract in the UK.

Case Study

This case study details how Currys PC World, a UK electrical retailer, creatively used data and media to drive engagement and persuasion scores in the UK market.