CHICAGO: Tyson Foods, the food company, is generating invaluable insights about innovation by using a Tinder-like app that asks consumers to swipe left and right on potential products, rather than prospective romantic partners.
Bijal Pathak, WARC Prize for Innovation, Entrant, Warc Prize for Innovation, 2014
The case study describes how fast-food brand KFC leveraged rivalry between Cristiano Ronaldo and Lionel Messi football fans in the Middle East to drive social conversations and steer away from negativity.
This Company Profile from Euromonitor provides key details and analysis of Wendy’s/Arby’s Group. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.
Diane Lee and Katrina Engelman, International Journal of Mobile Marketing, Vol. 7, No. 1, Special Canada Issue 2012
Kraft Foods has been a pioneer in the online and content publishing space, offering online branded content through its customer relationship management (CRM) - or as Kraft Foods defines it, consumer relationship marketing - activities since the 1990s, launching kraftcanada.com in 1997 and "what's cooking" and "qu'est-ce qui mijote" magazines in 2000.
Mariea Grubbs Hoy, Courtney Carpenter Childers and Margaret Morrison, International Journal of Advertising, Vol. 31, No. 2, 2012, pp. 257-290
The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.
Geoffrey Precourt, Event Reports, ANA Masters of Marketing, November 2009
Reporting from the ANA's Masters of Marketing conference, Warc's U.S. Editor, Geoffrey Precourt covers a panel session about the ANA's Alliance for Family Entertainment initiative which looks to promote family-friendly content on network TV.
Effie Worldwide, Bronze, African-American, Effie Awards 2007
Tyson Foods’ mission is to proudly power the world with their chicken, beef, and pork products. Tyson’s “Powered By” campaign leverages cultural cues, humor, and love of family, to demonstrate that Tyson’s multi-protein products provide the energy to power busy families through busy days.
The University of Michigan Business School's National Quality Research Center today (Monday) releases its quarterly update of satisfaction among customers of over 190 companies and seventy government agencies.