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Case Study

This case study shows how Johnson & Johnson (J&J), a medical and pharmaceutical goods brand, launched a referral strategy to increase its talent acquisition globally.

Article

This Company Profile from Euromonitor provides key details and analysis of Bayer, the pharmaceuticals company, following its acquisition of Merck & Co Inc's consumer health portfolio.

Article

This article addresses how High Times, a media company focused on all issues relating to marijuana, is seeking to move the cannabis industry towards the mainstream.

Article

This article argues that brands have to mean something, or face apathy from consumers - new research shows that brands matter in different ways from before, but they have to do something first.

Article

This article thinks about how brands can prepare for crisis, taking as its core case study the Bank of America whose post-2008 crisis acquisitions created a trio of distrusted brands in uncertain times.

Article

This event report outlines various marketing best practices from brands which are effectively tapping the power of digital and social media.

Article

This Company Profile from Euromonitor provides key details and analysis of Pfizer Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the pharmaceuticals market.

News

MIAMI, FL: Kimberly-Clark's Kleenex brand - and VSA Partners, its Chicago-based agency - were the best-in-show winners at the Association of National Advertisers' (ANA) 2015 Multicultural Excellence Awards.

Article

This event report looks at how market researchers are utilising technology, old and new, to reach sometimes neglected audiences.

Article

This Company Profile from Euromonitor provides key details and analysis of JCB Co Ltd, the owner of brands such as Tylenol, Zyrtec and Nicorette.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser Group, the owner of brands such as Strepsils.

Article

This event report shows how "me too" brands can stand out, based on the example of Motrin, Johnson & Johnson's pain-relief product.

Article

This event report outlines the findings of research carried out among senior marketers around the world by the World Federation of Advertisers and We Are Social aimed at promoting best-practice marketing.

Article

This speed read summarises 'The Prisoner & the Penguin' by Giles Lury, a book which describes how the biggest brands make emotional and functional connections with consumers.

Article

This Company Profile from Euromonitor provides key details and analysis of Reckitt Benckiser, the owner of brands such as Mucinex and Gaviscon.

News

NASHVILLE: Johnson & Johnson, the pharmaceutical and packaged consumer goods giant, has announced that it is switching the focus of its market research to a cross-company system for its major brands.

Article

This report describes how Johnson & Johnson (J&J), the pharmaceutical and consumer goods company, is aiming to become more of a consistent global organization, despite previously finding success by decentralising its marketing programs.

Article

This Company Profile from Euromonitor provides key details and analysis of Merck KGaA, the owner of brands such as Seven Seas and Cabion.

Article

Warc's First Movers report analyzes how major brands are responding to the most important trends affecting organizations in North America.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This report from the ANA's Multicultural Marketing conference discusses the steps that Johnson & Johnson (J&J) and Allstate Insurance are taking to engage the Lesbian/Gay/Bisexual/Transgender (LGBT) communities in the United States.

Article

Some brands, such as Apple and L'Oreal, have very successful brand portfolios, while others get it wrong with a brand architecture that is a confusing mess of sub-brands.