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Article

The term 'personalisation' covers a wide range of possibilities and fashion brands are exploring everything from how to deliver advice online to new segmentation approaches.

Article

This article explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

Article

This article examines the immense power of Instagram and its wealth of user-generated content, which brands can use to create cultural value that goes beyond products.

Case Study

This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.

Research Paper

The focus of this paper is on levels of service failure and recovery strategies in relation to UK online fashion retailers.

Article

This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.

Case Study

This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.

Article

This article describes how life-long learning is no longer the preserve of the dedicated few, but how we have entered the age of Liquid Skills, where constant personal upgrade is a condition of life.

Case Study

This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.

Case Study

This case study shows how Harvey Nichols, a UK retailer, used a funny Christmas campaign, backed by a new product line, to stand out from the crowd.

Case Study

This case study describes how Jigsaw, a UK clothing retailer, returned to sales growth by targeting younger shoppers with a new message.

Article

This article highlights topline trends in young women's approach to fitness and health across the world.

Article

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Case Study

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.

Article

This brief article highlights sound recognition apps, recognising that music in ads can dramatically improve advertising success.

News

SOUTHAMPTON: Amazon UK and fashion brands Topshop and ASOS are the three most popular retailers on British social media sites, according to new analysis of over 100 top retailers who use social platforms.

News

LONDON: Leading retail brands are looking to digital to leverage London Fashion Week, which starts tomorrow, combining it with the possibilities now offered by digital out of home.

Article

This article highlights 10 media trends that are expected to grow in 2015 and help define the industry's landscape.

Case Study

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.

News

LONDON: Internet giant Amazon has topped a benchmark study looking at the digital customer experience in the UK, followed by department store Debenhams and fashion retailer Marks & Spencer.

News

BEIJING: Many Western fashion brands seeking to enter the Chinese market are opting for a digital first strategy, but some may still require brick-and-mortar outlets to succeed.

News

HONG KONG: Hong Kong remains an attractive destination for international retailers but fewer luxury brands are entering the market while more mid-tier brands are expanding there.

Article

This event report relates how drinks brand Bailey's set about realigning itself with its core female market after it realised it had lost its way and become "the bellwether of naffness".