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Article

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.

Article

Focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.

Article

Explores the current reading and thinking about Instagram, the Facebook-owned photo and video sharing platform, popular among celebrities and the public alike.

News

First it was Korean pop, then Korean soaps, now it’s K-beauty – Korean cosmetic products and regimes – that are going global.

Article

UK fashion retailer N Brown has pivoted from its catalogue roots to become a predominantly online business, but it makes a point of talking directly to consumers.

Case Study

Myer, a department store, was able to reverse declining year-on-year sales in Australia by using the world's first clickable six-second bumpers.

Article

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

Opinion

As the holiday sales loom, it can be tempting to throw caution to the wind and discount like crazy in pursuit of traffic and margin-low spend, but, says Paul Hunt of Pricing Solutions (part of the iris network), the effects on the overall brand can diminish hard brand-building work.

Article

The term 'personalisation' covers a wide range of possibilities and fashion brands are exploring everything from how to deliver advice online to new segmentation approaches.

Article

This article examines the immense power of Instagram and its wealth of user-generated content, which brands can use to create cultural value that goes beyond products.

Case Study

This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.

Research Paper

The focus of this paper is on levels of service failure and recovery strategies in relation to UK online fashion retailers.

Article

This article explains how marketers can harness the power of Instagram and user-generated visual content to create value for their brands.

Case Study

This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.

Article

This article describes how life-long learning is no longer the preserve of the dedicated few, but how we have entered the age of Liquid Skills, where constant personal upgrade is a condition of life.

Case Study

This case study shows how discount designer apparel website, The Outnet, increased brand awareness, sales, social activity, and KPIs through a low-budget social media-friendly concept in the UK.

Case Study

This case study shows how Harvey Nichols, a UK retailer, used a funny Christmas campaign, backed by a new product line, to stand out from the crowd.

Case Study

This case study describes how Jigsaw, a UK clothing retailer, returned to sales growth by targeting younger shoppers with a new message.

Article

This article highlights topline trends in young women's approach to fitness and health across the world.

Article

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Case Study

This case study describes how Marks & Spencer turned the UK into a nation of "shwoppers" (a mix of shopping and swapping) through its Shwopping clothing waste initiative.

Article

This brief article highlights sound recognition apps, recognising that music in ads can dramatically improve advertising success.

News

SOUTHAMPTON: Amazon UK and fashion brands Topshop and ASOS are the three most popular retailers on British social media sites, according to new analysis of over 100 top retailers who use social platforms.