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News

Amazon’s seemingly unstoppable rise to retail dominance continues with news that it now offers a wider selection of Calvin Klein and Tommy Hilfiger apparel than even Macy’s or JCPenney.

News

BERLIN: Zalando, the online fashion retailer, is betting on a festival celebrating streetwear to cultivate and grow a loyal community.

Article

Tamara Mellon, a direct-to-consumer luxury footwear brand, has recovered from Chapter 11 bankruptcy protection to truly disrupt the fashion category.

News

MADRID: American designer brand Tommy Hilfiger made headlines for its instantly shoppable collections beginning last year; the impressive results suggest it has tapped into a public desire for immediacy.

Article

US fashion brand Tommy Hilfiger moved away from the 18-month runway to shop floor model to create an instantly shoppable experience, finding on the way an organisational need to repurpose.

Case Study

James Heal, the UK textile testing equipment manufacturer, redesigned its brand to focus on the quality of its products to increase turnover and profit.

News

BENGALURU: Myntra, the online fashion retailer owned by e-commerce operator Flipkart, will host its End of Reason Sale (EORS) from 22 to 25 December, and aims to increase sales by at least 50% compared to the last EORS it staged in June.

Article

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.

Case Study

TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

Case Study

Teads, a video advertising brand, released a campaign in Spain to raise awareness of its 360-degree outstream video advertising format.

News

CANNES: Tommy Hilfiger, the fashion brand, has seen major benefits from implementing a new approach that makes its clothes available to buy the moment they are first shown on the catwalk.

Article

This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.

Article

This event report argues that in the future, all advertising will be interactive, adapted to mobile phone screens, data-driven and conversational, with the last two characteristics fuelled by AI.

Case Study

Crocs, the shoe brand, partnered with a fashion designer to appear at London Fashion Week in order to legitimise the secret love many consumers in the UK hold for their product.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

Case Study

This article presents a case study of how Hormel Black Label Bacon, a US-based label, created distinctiveness and originality for itself in a much-loved mega-category.

Article

This event report argues that online marketers need to shift their focus to measurements linked to business outcomes, and gives three examples of brands making the move: fashion brands Mr Porter and Tommy Hilfiger, and the airline KLM.

News

SAN FRANCISCO: Luxury brands have extensive experience of using the power of imagery to connect with consumers and a growing number are exploiting the capabilities of social media apps, such as Instagram.

News

NEW YORK: Fashion brands have web-streamed their shows for several years but New York Fashion Week has seen an explosion of brands using Periscope live streams.

Article

This article argues that there is no single secret to sustained business success, and there is no proof that 'brand purpose' delivers growth.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

Article

This event report focuses on efforts by Macy's, the department-store chain, to reflect the changing face – and shape – of female consumers in America.

News

LAGOS: The appetite of Nigerians for modern retail is growing faster than developers can build space, with international brands clamouring for places they can open stores.

Article

This report describes how retail in India is focusing on customer centricity as new retail formats improve customer awareness and simplify customer interfaces and market processes.

Article

This event report discusses how Timex’s in-house agency is organised to achieve the greatest possible efficiency and productivity with limited manpower and a restricted budget.