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Case Study

TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.

News

CANNES: Tommy Hilfiger, the fashion brand, has seen major benefits from implementing a new approach that makes its clothes available to buy the moment they are first shown on the catwalk.

Article

This event report covers how Tommy Hilfiger, the fashion brand, has adopted a real-time ethos in building its brand and business.

Article

This event report argues that in the future, all advertising will be interactive, adapted to mobile phone screens, data-driven and conversational, with the last two characteristics fuelled by AI.

Article

This report discusses the luxury goods industry in a global context, including changes in key markets, consumer attitudes and technology’s influence on luxury goods.

Case Study

This article presents a case study of how Hormel Black Label Bacon, a US-based label, created distinctiveness and originality for itself in a much-loved mega-category.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

This event report argues that online marketers need to shift their focus to measurements linked to business outcomes, and gives three examples of brands making the move: fashion brands Mr Porter and Tommy Hilfiger, and the airline KLM.

News

SAN FRANCISCO: Luxury brands have extensive experience of using the power of imagery to connect with consumers and a growing number are exploiting the capabilities of social media apps, such as Instagram.

News

NEW YORK: Fashion brands have web-streamed their shows for several years but New York Fashion Week has seen an explosion of brands using Periscope live streams.

Article

This article argues that there is no single secret to sustained business success, and there is no proof that 'brand purpose' delivers growth.

Article

This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of Primark.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Article

This event report focuses on efforts by Macy's, the department-store chain, to reflect the changing face – and shape – of female consumers in America.

News

LAGOS: The appetite of Nigerians for modern retail is growing faster than developers can build space, with international brands clamouring for places they can open stores.

Article

This report describes how retail in India is focusing on customer centricity as new retail formats improve customer awareness and simplify customer interfaces and market processes.

Article

This event report discusses how Timex’s in-house agency is organised to achieve the greatest possible efficiency and productivity with limited manpower and a restricted budget.

Article

The luxury market is expanding rapidly in india on the back of economic deregulation, fast GDP growth, wealth (re)generation, increasing per capita consumption, and a growing young working population.

News

NEW YORK: Companies like Home Depot, Starbucks and Macy's are using QR codes to engage shoppers. Home Depot, the DIY chain, first used these tools in advertising and bricks and mortar stores earlier this year, a move it expects to gain popularity ...

Opinion

There was a time when seven years didn't feel like an eternity. Certainly, it was known for coming with an "itch," and the superstitious among us link it to a string of bad luck invoked by a mirror breaking.

Article

This paper provides an overview of the global clothing and apparel industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the men's and boy's suits, coats and overcoats industry in the United States.

Article

This paper provides an overview of the men's and boys' underwear and nightwear industry in the United States.

Article

This paper provides an overview of the women's footwear industry in the United States (excluding athletic footwear).

Article

This paper provides an overview of the apparel belts industry in the United States. It contains a short list of further information sources and reading.