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News

Grab, Southeast Asia’s leading ridesharing brand, is set to offer digital insurance services across the region.

News

The 13th smallest country in the world has developed a novel way to address the challenges posed by the mass tourism on which it depends for most of its income.

Article

Palau Pledge, one of 2018’s most celebrated campaigns, made a real difference to the environmental fortunes of tiny Pacific Island nation, Palau, and how it managed tourists.

Research Paper

Patients seeking medical care are traveling greater distances for treatment. The globalization of health care has given rise to a thriving global medical services industry.

Article

New research indicates that Asian countries have different attitudes toward beauty than Western markets.

Research Paper

This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.

Article

Provides key details and analysis of Campari, the owner of brands such as Aperol and Skyy.

Article

Retail brands must focus on truly knowing their customer, using data effectively and understand the online environment to find success in 2019.

Article

APAC is the leading region for e-commerce in the fashion, travel, books and FMCG categories, with China and Indonesia as influential markets.

Research Paper

Vocalink, a payment systems company, combined cultural, ethnographic and user experience research to develop insights that helped Thailand’s PromptPay real-time payment system increase user adoption by 48%.

Research Paper

The British Broadcasting Corporation looked into the people who were engaging with it on different digital platforms on a global scale.

News

The combined value of B2C e-commerce in six Southeast Asian countries is forecast to almost triple from $19bn in 2018 to $53bn in 2023, according to a new report that highlights the emergence of Chinese tech giants as they seek to capitalise on the ...

Article

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.

News

The consumer economy of Southeast Asia is in the process of being transformed by the rise of a new generation of ‘mass affluent’ consumers, according to a report by the Boston Consulting Group (BCG).

Opinion

Many winning case studies in this year’s WARC Prize for Asian Strategy told remarkable stories and captivated the jury, particularly FALCON’s Avtar Ram Singh.

Article

India kids love smartphones and a very tech savvy, but brands must be careful around how they target children to ensure their safety.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2018.

Article

This Company Profile from Euromonitor provides key details and analysis of Natura Cosméticos SA.

News

A combination of ageing societies, more lifestyle diseases and a growing middle class is driving consumer interest in health and wellness in Asia-Pacific – presenting new opportunities for healthcare brands – a new study has revealed.

News

Alibaba, the Chinese e-commerce giant, has announced the launch of an Indonesian Pavilion on Tmall Global, its cross-border platform designed to help international brands reach more than a billion Chinese consumers.

Case Study

Holcim, Vietnam's leading cement supplier, rebranded itself in six months to negate projected sales losses of 20% and transferred its brand equity to a new identity.

Case Study

Thai ready-to-drink brand Scotch grew product sales by running a widely publicised online tutorial programme.

Article

This Company Profile from Euromonitor provides key details and analysis of L'Oréal, the owner of brands such as Garnier, Body Shop and Lancome.

Article

This Company Profile from Euromonitor provides key details and analysis of Nike Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the sports apparel market.