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News

SINGAPORE: L’Oréal has mined social media micro-trends to inform product innovation in Asia’s emerging markets, according to an executive at the company.

Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

News

BANGKOK: Thailand’s finance ministry has edged up its economic growth forecast and businesses are hoping for more positive consumer sentiment following the end of a year-long mourning period for the late King Bhumibol.

Article

This Company Profile from Euromonitor provides key details and analysis of Hyatt Hotels, the owner of brands such as Hyatt, Hyatt Regency, and Andaz.

Article

Pizza Hut sought to refresh its brand in 50 vastly different Indonesian cities by employing ethnographic research and developing 'city personas' for segmentation.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price.

Case Study

KFC, the fast-food chain, used two music videos with a message that resonated with its Thai Generation Y target and its own brand essence to improve its brand scores.

Case Study

Local brand Cute Press, created an online "soap opera" to boost sales of its UV Expert White & Matte sunscreen in Thailand.

Case Study

LEGO, the toy company, increased sales in emerging Asia by showing the importance of creativity through events and a social media campaign.

Case Study

PETA, the animal welfare charity, raised awareness of the leather trade in Thailand by using shock tactics that generated social and earned media coverage.

Case Study

Chocolate brand KitKat used its packaging and a social activation to achieve unprecedented sales around Valentine's Day in Thailand.

Case Study

Sponsor, a sports drink brand in Thailand, increased its sales by building a connection with sports lovers by helping them support the Thai national football team.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

The Ministry of Culture, Community and Youth (MCCY), a Singaporean government department, inspired young people to feel more confident in their resilience in the event of a crisis through emotional storytelling.

Case Study

Mobile phone brand Samsung used TV, online and social media to create an audio puzzle trail to launch its Galaxy Note 5 model to Gen Y customers in Thailand.

Article

L'Oréal, the global cosmetics brands, has mined social media for micro-trends to inform product innovation in Asia's emerging markets.

News

BANGKOK: Consumer goods firms are tapping into the online data being gathered by e-commerce platforms in Southeast Asia to better understand consumers and to increase their reach.

Article

This Company Profile from Euromonitor provides key details and analysis of Hilton Worldwide.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Article

This Company Profile from Euromonitor provides key details and analysis of Haier Group.

Article

This article covers the future of voice technology in Singapore, one of Asia’s most connected markets, based on a large survey.

Article

This article offers case studies from China, Singapore and Japan on how brands, apps and social media platforms are using voice technology to engage consumers.

News

SINGAPORE: Singapore Airlines (SIA) has joined forces with ride-hailing firm Grab in an initiative that sees the two companies integrate their mobile apps to provide more convenience for their customers in Southeast Asia.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.