Nick Ward, Admap, January 2017, pp. 30-32
This article outlines four steps tea marketers can take to reverse the decline in their category that is taking place in the UK as drinking habits continue to shift away from, in particular, black tea.
Design Business Association, Silver, Design Effectiveness Awards, 2016
This case study details how Joe's Tea, a UK-based tea startup, launched from scratch on a platform of youthful desire, turning tea into a lifestyle choice, and tapping into increasingly health-conscious consumers.
MUMBAI: Domestic and overseas manufacturers are adopting various strategies when it comes to promoting the fact their products are "Made in India", showing this label is still to gain a positive international status.
Jamie Inman and Zoe Crowther, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2012
Yorkshire Tea wanted to become the number two brand in the UK tea market, for which it used an experiential, consumer-driven campaign featuring 'little urn', a van painted in the style of the brand's iconic packaging that took to the road to generate buzz and awareness.
The latest highlights in our monthly editor's newsletter of new content on warc.com include our new 2012 Toolkit to help you with the challenges of the year ahead, winning case studies from the Canadian CASSIES and analysis of the most recent IPA Effectiveness Awards.
Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2012
Tetley Infusions, a single-serve iced-tea drink mix, launched in the Canadian market in 2009 but failed to make a sustainable impression in a market totally dominated by the powder-based Crystal Light.