Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

150 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of Tesco Plc. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the retail market.

Article

This article examines why it is difficult for brands to become customer led and how they can start to make the transition.

News

BANGKOK: The use of in-store beacon technology to deliver location-based mobile offers can recruit new customers to the brand and category, generate sales uplift and drive cross-purchase opportunity, according to research.

Case Study

This case study shows how Tesco, a supermarket brand, positioned itself as a helpful brand to customers' needs, putting the UK consumer at the centre of each campaign.

Article

This article explains how programmatic advertising can be used to deliver cross-media insights and cross-device reach optimisation, with predictions for future possibilities.

Article

This event report examines how Visa, a financial services company, has taken advantage of technological advances and changes in shopping behaviours to affect payments.

Research Paper

This paper looks at the change of customer behaviour in the era of multichannel retail in order to deliver engagement in the Thai market.

Article

This event report explores how Tesco, the UK supermarket change, took a US military paradigm from the immediate aftermath of the Cold War and applied it to new customer acquisition.

Article

This article posits that marketers must take the opportunity to view consumers as an audience if they are to avoid the digital overload backlash, exemplified by widespread adblocking.

Case Study

This case study describes how Tesco Mobile's new strategy in Ireland helped to reposition the brand for optimum growth despite increasing competition and very constrained budgets.

Article

This article looks at getting the promotional mix right for FMCG brands, while dealing with an increasingly challenging retail environment.

Research Paper

This paper applies the D Duplication Coefficient from the Duplication of Purchase Law as a benchmark to help investigate patterns in simultaneous product category purchases.

Article

This article argues that personalisation is a basic human selling method that can be witnessed at market stalls worldwide, and examines techniques that can make communications more like a conversation.

News

GLOBAL: Brands and retailers are increasingly responding to consumer demand for mobile integration, with many now offering customers the opportunity to store their loyalty cards within a dedicated digital wallet, according to a new study.

Article

This article argues that advertisers must create a communication infrastructure based around the customer (described as a new 'insta-Shopper'), enabling brands to act 'in the moment' to affect real-time decision-making and sales.

Article

This essay argues that the marketing industry needs to rethink what 'loyalty' means and what it can do for businesses.

Case Study

This case study describes how British supermarket chain Tesco built an online community to drive a carefully targeted, planned and monitored advocacy campaign to improve its image.

Case Study

This case study explains how E45, the skincare brand, used a brand advocacy strategy as part of an integrated communications plan to attract a younger audience and increase sales in the UK.

Article

This article argues that big data can either inspire or hinder creativity depending on it is used.

Article

This article argues that big data can be misleading, taking attention away from consumers' real needs and missing big changes in the market.

Article

This article argues that managing big data is a creative process in itself, and that big data helps marketers understand their audiences better.

Article

This event report looks at how retailers and brands are successfully co-operating in-store, with strategies including redesigned layouts and co-branded communications that are working to their mutual benefit.

Article

This event report describes how Sky, the UK television broadcaster, has developed technology which allows advertisers to better target households by demographics.

Research Paper

Big data is here for some and coming for many. It promises access to new knowledge along with some challenges, but let’s not forget the important lessons of the past to ensure that we are advancing knowledge and making the right decisions from the data we have.

Article

This article explores some of the reasons Tesco, the UK supermarket chain, has been struggling following changes in the food market since recession.