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Article

This article surveys and summarises guidance and reading on the topic of NPS, a measure of customer satisfaction and a useful metric for evaluating brand health.

Research Paper

This paper examines the effectiveness of survey gamification techniques in Asia to see how cultural differences affect the way people play the games.

News

SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.

Case Study

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

News

SYDNEY: Australian businesses take customer experience (CX) seriously, to the extent of investing in specialist departments, and they think they are meeting consumer expectations, but that's not what consumers themselves say, a new study reveals.

News

SYDNEY: Australia's ad agencies and business consultancies are battling to establish themselves as authorities in customer experience (CX) as mapping the customer journey enjoys renewed focus from brands.

Article

This article explains a renewed focus on customer experience (CX) in Australia, including the battle between ad agencies and consultancies to stamp their mark, challenges facing the sector, and how Telstra and NAB have integrated CX metrics into their businesses.

Article

This article explores how organisations can find new opportunities for business, and develop a stronger brand, by rallying around the needs and the data of consumers.

Case Study

This case study describes how Foxtel, Australia's leading pay television company, reduced the price of its starter pack to kickstart growth.

News

SYDNEY: Experts in media law have warned Australian brands against legally-fraught "ambush marketing" during the 2016 Olympic Games, as marketers try to capitalise on the world's biggest sports event.

Article

This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.

Article

This report analyses trends from the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop fresh thinking that can deliver business results.

Article

This paper provides an overview of segmentation and the way in which it is used to identify groups of potential customers who are clustered around common, identifiable traits, and to understand how they may best be reached and how they will respond to different messages and appeals.

Article

This article looks at the decision-making process that consumers undergo in order to make a purchase, connecting and engaging with different options, before finally settling on a brand.

Research Paper

Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.

Case Study

This case study describes how Virgin Mobile, a mobile telephone company in Australia, partnered with a charity to raise awareness of mental health and improve its brand sentiment as well as increase call length.

Article

This piece offers marketers five practical strategies to create 'unskippable' video advertising on YouTube, based on behavioural insights from the Australian market.

Case Study

This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.

News

Programmatic is at the heart of ad tech and big data, and is also a key part of the debate around the future of creativity.

Article

This article assesses the opportunities for tourism and travel marketers amongst older demographic segments in Australia and provides recommendations for how to reach them.

News

SYDNEY: More than three quarters of Australians access financial services from their smartphone or tablet every month, making the country a key target market for fin-tech disruption.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.

Article

In this collection of articles the various elements of the online advertising ecosystem are explained.