Get a demo Do I subscribe? News sign-up

Search in

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


30 results found
Sort by

Case Study

This case study shows how Reprieve/FFR, a human rights organisation, drove change regarding drone strikes on Pakistan, using a viral campaign that gave a face to its innocent victims.

Case Study

This case study shows how Art Fund, a UK based charity for the preservation of works of art, increased its revenue and brand awareness by using a product led campaign.

Article

This event report describes a talk by John C. Jay – who spent 21 years at Wieden + Kennedy and is the current president of global creative at Uniqlo – about his experiences of putting creativity into practice.

Case Study

This case study describes how the microbrewery Treeboom utilised a high visual impact and innovative packaging to launch a bottled range of its beers that stood out from the crowd.

Article

This article argues that in a 'new marketing age', brands need to compete for people's attention with more things than ever before - and need to do so by delivering an extraordinary performance.

Case Study

The Art Fund is a small British charity that funds the acquisition of art for the enjoyment of future generations.

Article

This article describes a campaign for Tate Modern to engage with 15-24 inner city Londoners. The teenage audience has no interest in `art' as defined by the establishment, but have a passionate interest in music and the kind of art they create themselves.

Article

In this short article, Stuart Wareman, group account director at MEC Access, assesses the value of sponsorship in today’s advertising market.

Case Study

This paper shows how planning created new content, not just communications. It describes how Tate Modern connected with a group of 15–24-year-old Londoners who had never been interested in 'traditional' art.

Case Study

Tate Britain is an emblem of British culture, but by 2005 it was losing relevance. The launch of Tate Modern in 2000 had repositioned Tate Britain as classic and institutionalised; its permanent collection of British art had become over-familiar and less appealing.

News

LONDON: The head-turning appeal of Aston Martin's iconic sports cars has propelled them to the top of the UK CoolBrands 2007 poll, the brainchild of international researcher Superbrands .

Article

This paper argues that ethnography is fast becoming a central aspect of qualitative research as brands look for new ways to connect with consumers.

Article

Consumer panels are traditionally one of the most important tools in carrying out market research, and the increasing prominence of the internet has the potential for engaging vast numbers of consumers in dialogue to boost loyalty, create advocacy and drive sales.

Research Paper

This Viewpoint, from Dr Agnes Nairn of the University of Bath, raises her concerns about the ethics of conducting market research on commercial products among children.

Article

It is a commonplace that most people want to see and try a product before they buy it - and 'brand experience' via sampling, demos and test drives is hardly new.

Research Paper

The authors accept that marketing is increasingly based on emotion – the `dream economy’ – that brands are chosen for their contribution to our self-image, and how we appear to others, rather than as functional products.

Case Study

This is the story of how a disused steelworks in the heart of South Yorkshire was transformed into one of the country’s most popular tourist attractions in just 12 months.

News

An client-agency relationship lasting ten year is sufficient cause to break-out the champagne. But how do you celebrate if you’ve just notched a century of connubial bliss with your second largest global client? Book London’s massive, trendy new ...

Article

This article attempts to define what constitutes a cool brand. Marcel Knobil frequently quotes from the 'cool council' of Cool Bandleaders, an initiative from the Superbrands organisation and from research carried out by NFO Workgroup.

Article

This article is adapted from Nicholas Lind's book 'Living the Brand'. It contrasts the top-down, command and control militaristic management style with organisations that build value through people.

News

New York-headquartered ad holding company Omnicom has purchased London-based branding consultant Wolff Olins .

Research Paper

Argues that management needs to become more creative, and market research with it. Management has tended to become fossilised in a traditional, mechanistic set of procedures fragmented between departments and functions.

News

London was the prime beneficiary of the £150 million invested by business last year in UK arts sponsorship.

Article

The chairman of Unilever's Elida Fabergé describes how the company has grasped the need for consumer-led growth and is regenerating both its culture and its skills to deliver it.

Article

Complains that many commercials currently on television are simply unintelligible to the viewer, and seeks explanations.