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Article

This article looks at the developments in VR and AR since the launch of Oculus Rift in 2012 and examines what each can bring to the marketing mix.

Article

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

Case Study

This case study looks at how the Transport Accident Commission (TAC) in Australia, a for-profit social insurer for the State of Victoria, educated Victorians about the human body's physical vulnerability to the forces of a road crash.

Article

This case study shows how Britvic, a soft drinks bottler, devised a new internal strategy to consolidate marketing and creative guidelines to be applied across its global businesses.

Article

This article examines best practice in influencer marketing, including how to identify the right influencers, how to approach them and how to measure the effectiveness of the campaign.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Samsung.

Article

This event report describes how Adidas, the sportswear manufacturer, utilised influencer marketing and dark social to boost engagement internationally through its Tango Squads.

Case Study

This case study shows how the Australian Department for Social Services increased awareness and drove action among citizens by demonstrating how verbal disrespect toward women was intimately linked to domestic violence.

Case Study

This case study shows how Lay's, a snack brand, increased brand affinity through a fan-fueled contest in India.

Article

This article looks at the seven ages through which brands pass, and how marketers can take advantage of them if they know and understand how they work.

Article

This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.

Article

This article explores 10 trends shaping Asia's marketing landscape, including chat apps, on-demand services, content marketing and storytelling.

Case Study

This case study describes how Dove Hair, a haircare brand, turned around the Dove Hair business after 10 years of continuous decline with the help of an emoji campaign.

Article

This event report outlines how various brands owned Procter & Gamble, the FMCG giant, have begun to explore the area of social activism.

Article

This article provides an overview and analysis of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology.

News

SHANGHAI: The success of Pokémon Go heralds a new stage in mobile tech, with Chinese businesses developing 3D detection technology and haptic features for phones that are expected to feed into a booming virtual reality (VR) gaming market.

Article

This event report outlines how Booking.com, the travel website, tapped into the passions of would-be travellers to help build its brand.

News

SAN FRANCISCO: Tech giant Apple has reportedly built a specialist research unit that is concentrating on augmented and virtual reality projects as the company seeks to make future revenue less dependent on iPhone sales.

Article

This article focusses on augmented reality systems (AR) and its sub-category, virtual reality (VR), and the immersive possibilities that they bring to marketers.

Article

In this event report, the brand sponsors share their insights and lessons from association with some of the world's most prominent sporting events and teams.

Case Study

This case study shows how Mattessons sought to expand the UK's new 'meat snacking' category with its Fridge Raiders brand, by partnering with a gaming celebrity and engaging a teenage audience.

Article

This event report outlines Burger King's approach to "storymaking", which is a distinct approach from the more traditional "storytelling" pursued by brands.

Article

This essay argues that the marketing industry needs to rethink what 'loyalty' means and what it can do for businesses.

Article

This article explains how international brands can engage consumers in Argentina.

Article

This event report describes a Mother's Day campaign from 1-800-Flowers which used emojis to engage consumers and encourage purchase.