Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

171 results found
Sort by

Article

Kentucky Fried Chicken, the quick-service chain, successfully reinvented its brand after a period of decline.

Case Study

Fast-food brand KFC used a multichannel approach to relaunch its Variety Bucket as the Friendship Bucket to appeal to millennials in India.

Article

This article looks at the developments in VR and AR since the launch of Oculus Rift in 2012 and examines what each can bring to the marketing mix.

Article

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

Article

This article describes how brands can benefit from offering purposeful, meaningful and entertaining experiences to customers.

Article

This article previews a series of articles about how brands are using Artificial Intelligence, Augmented Reality and Virtual Reality, with tangible business results.

Article

This article instructs how to gain cult appeal by attracting passionate consumers and encouraging them to spread the word.

Case Study

This case study shows how Burger King, a fast food chain, successfully increased sales by driving consumers' expectations for a McDonald's and Burger King mash-up burger in the US.

Article

This article draws upon the teachings of the late Stephen King to argue that social can replace print media in building message attention for the subconscious brand recognition induced by TV.

Case Study

This case study describes how Pop-Tarts, the toaster pastry brand, reversed sales decline in the US by launching a new product aimed at millennials.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.

News

NEW YORK: Yum! Brands, the owner of restaurant chains including Taco Bell and KFC, is driving progress by calling on the brainpower of a business unit which essentially functions as an in-house planning department.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

News

NEW YORK/BEIJING: Global brands seeking to succeed in the Chinese market might do better to simply cash in on their name rather than get involved on the ground themselves, according to a legal expert who points to the decisions of Yum Brands and ...

Article

This event report outlines how Mountain Dew, the beverage brand owned by PepsiCo, is leveraging the power of virtual reality.

News

HAVANA: With major US airlines beginning scheduled services to Cuba's main airport and US companies rushing to register trademarks on the island, brands appear to be confident that commercial opportunities will not be affected by either the death ...

Article

This event report details how Snap Inc., the technology and social media company, has focused on innovation in human storytelling with its Snapchat service.

Research Paper

This article looks at how a US study points the way for marketers to learn to balance spend to optimise impact and sales by having the right mix of paid advertising and owned-platform interaction.

Article

This event report details a variety of innovations in communications, with UK examples from advertisers including Google, Domino's Pizza and Barclays.

News

SHANGHAI: Yum! Brands, the parent company of restaurant chains KFC, Pizza Hut, Taco Bell and others, has announced plans for its China division to triple the number of restaurants it operates in the country.

Article

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

Article

This event report outlines how Visa, the payments company, is working with startups in a bid to drive marketing and product innovation.

Article

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

Case Study

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.