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Article

This article instructs how to gain cult appeal by attracting passionate consumers and encouraging them to spread the word.

Case Study

This case study shows how Burger King, a fast food chain, successfully increased sales by driving consumers' expectations for a McDonald's and Burger King mash-up burger in the US.

Article

This article draws upon the teachings of the late Stephen King to argue that social can replace print media in building message attention for the subconscious brand recognition induced by TV.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

NEW YORK: Internet giant Google has overtaken Apple to be named the most valuable brand in the US, according to the latest rankings of America's top 500 companies.

News

NEW YORK: Yum! Brands, the owner of restaurant chains including Taco Bell and KFC, is driving progress by calling on the brainpower of a business unit which essentially functions as an in-house planning department.

News

MUMBAI/BEIJING: A spate of business restructuring, revamped menus and new brand launches is reshaping the fast food sector, as global brands look to boost growth in the major Asian markets of India and China.

News

NEW YORK/BEIJING: Global brands seeking to succeed in the Chinese market might do better to simply cash in on their name rather than get involved on the ground themselves, according to a legal expert who points to the decisions of Yum Brands and ...

Article

This event report outlines how Mountain Dew, the beverage brand owned by PepsiCo, is leveraging the power of virtual reality.

News

HAVANA: With major US airlines beginning scheduled services to Cuba's main airport and US companies rushing to register trademarks on the island, brands appear to be confident that commercial opportunities will not be affected by either the death ...

Article

This event report details how Snap Inc., the technology and social media company, has focused on innovation in human storytelling with its Snapchat service.

Research Paper

This article looks at how a US study points the way for marketers to learn to balance spend to optimise impact and sales by having the right mix of paid advertising and owned-platform interaction.

Article

This event report details a variety of innovations in communications, with UK examples from advertisers including Google, Domino's Pizza and Barclays.

News

SHANGHAI: Yum! Brands, the parent company of restaurant chains KFC, Pizza Hut, Taco Bell and others, has announced plans for its China division to triple the number of restaurants it operates in the country.

Article

This Company Profile from Euromonitor provides key details and analysis of Yum! Brands Inc, the owner of brands such as KFC, Taco Bell and Pizza Hut.

Article

This event report outlines how Visa, the payments company, is working with startups in a bid to drive marketing and product innovation.

Article

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

Case Study

This case study describes how Taco Bell created consumer interest in their new mobile-ordering app by shutting down all their other digital channels.

Case Study

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.

Case Study

This case study describes how McDonald's shifted perception about the brand by giving back to other advertisers during Super Bowl 49.

Article

This article shares insights on the best practical ways to improve the user experience for digital consumers.

Case Study

This case study details how McDonald's, a fast food restaurant chain, used social media to improve positive sentiment towards the brand in the US through its Lovin' the Super Bowl campaign.

News

NEW YORK: It's long been the case that marketers' spending on mobile hasn't matched the time people spend with the channel, but the gap of $22bn in the US alone, identified by Mary Meeker in her latest internet trends report, still comes as a ...

News

PALM DESERT, CA: Taco Bell, the quick service restaurant chain, is tapping into the power of storytelling and brand purpose to build meaningful relationships with its target audience.

Article

This event report discusses how Taco Bell, the restaurant chain, has leveraged storytelling based around its brand purpose to engage consumers.