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News

LONDON: The great majority of both agency CEOs (68%) and brand CMOs (72%) agree that current agency structures, processes and pace of delivery are not evolving at the same pace as a brand’s needs, according to a new survey.

News

LONDON: The issue of brand safety has been propelled into the headlines by an analysis which claims major brands are unwittingly funding terrorists and pornographers through digital advertising placed on their sites, and points a finger of blame at ...

Article

This article explains how package holiday company TUI and the UK fashion and food retailer Marks & Spencer use customer experience (CX) as an effective growth tool.

Research Paper

This paper examines how smart data integration can reinvent market research through sustainable consumer connection, seeing the future first, and moving from insight to impact.

Article

This event report examines the ways in which brands can leverage live experiences and looks at ways to address the scarcity of live events.

News

LONDON: Digital marketers face challenges on several different fronts but for travel company TUI, brand safety is key, according to a top executive.

Article

This Company Profile from Euromonitor provides key details and analysis of TUI AG. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Case Study

This case study describes how Heineken New Zealand reinvigorated its Tui beer brand to address its declining market share.

Case Study

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.

Opinion

Mobile apps, wearable devices and sheer innovative thinking are enabling marketers to find new ways to fulfil consumer needs.

Case Study

This case study describes a digital strategy by Thomson UK, the package holidays company, which delivered personalised information through a mobile app, email and SMS.

Case Study

This case study describes a campaign by Thomson Cruises, the holiday company, which targeted regular cruise customers.

Case Study

This case study describes how Thomson, the UK holiday company, created a mobile app to enhance customer's holiday experiences.

News

LONDON: Out-of-home advertisers are testing both simple and technologically-advanced forms of innovation as they try to reach consumers in new ways.

Article

This article presents an overview of Siegel+Gale's annual Global Brand Simplicity Index, an in-depth survey of more than 6,000 consumers across the world with a focus on the UK, US, China, India, Germany and UAE.

Case Study

This case describes the relaunch of Cruising for Excellence Online (CFE2), a programme that enables travel agents to experience virtually life on Royal Caribbean Cruises’ (RCL) ships.

Case Study

The UK travel agency, Thomson launched a highly integrated and personalised campaign aimed at its cruise ship customers.

Case Study

In this campaign, UK holiday company Thomson built on previous work, moving away from commodity holidays to focus on particular experiences.

Case Study

Funkin Mixers are natural pureed fruit cocktail ingredients, known mostly to UK bartenders and mixologists.

Case Study

With many people only booking one holiday a year, the UK travel agency chain Thomson optimised its email programme to drive sales by managing engagement, supporting decision-making and encouraging conversion to upsell higher margin products.

Case Study

Jungle Formula, an insect repellent, operated in a category with no major investment in communication for two decades, relying instead on the UK's summer season to drive growth year-on-year.

Article

New Models of Marketing Effectiveness analyses the database of entries from the IPA Effectiveness Awards in order to assess the effectiveness of traditional integration, and the question of whether the looser, more conceptual approaches can deliver better business results.

Article

Audience investment management (AIM) enables the intelligent management of data across exchanges, ad networks, publisher sites and supply-side optimisers.

Case Study

This Creatormail email campaign for TUI UK, a travel firm, won best data strategy and a Gold award at the 2010 DMA Awards.