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Case Study

TUI, a British leisure travel group, launched a three-phase internal campaign in the UK to prepare its colleagues for its rebrand from Thomson and Falcon to TUI.

Article

This Company Profile from Euromonitor provides key details and analysis of TUI AG.

Article

This Company Profile from Euromonitor provides key details and analysis of Airbnb, the peer-to-peer accommodation platform.

News

LONDON: The great majority of both agency CEOs (68%) and brand CMOs (72%) agree that current agency structures, processes and pace of delivery are not evolving at the same pace as a brand’s needs, according to a new survey.

News

LONDON: The issue of brand safety has been propelled into the headlines by an analysis which claims major brands are unwittingly funding terrorists and pornographers through digital advertising placed on their sites, and points a finger of blame at ...

Article

This article explains how package holiday company TUI and the UK fashion and food retailer Marks & Spencer use customer experience (CX) as an effective growth tool.

Case Study

Tourism New Zealand (TNZ), the country's tourism body, used an integrated campaign in India to showcase everything New Zealand offered to visitors.

Research Paper

This paper examines how smart data integration can reinvent market research through sustainable consumer connection, seeing the future first, and moving from insight to impact.

Article

This event report examines the ways in which brands can leverage live experiences and looks at ways to address the scarcity of live events.

News

LONDON: Digital marketers face challenges on several different fronts but for travel company TUI, brand safety is key, according to a top executive.

Case Study

This case study describes how Heineken New Zealand reinvigorated its Tui beer brand to address its declining market share.

Case Study

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.

Case Study

This case study explains how Tui, the beer brand owned by DB Breweries, made spectators into participants during its sponsorship of New Zealand's cricket team.

Opinion

Mobile apps, wearable devices and sheer innovative thinking are enabling marketers to find new ways to fulfil consumer needs.

Gunn Report

Commentaries on the individual ranking tables of the Gunn Report 2014 (introduced by guest editor Malcolm Poyton) spanning: Film, Print / Out Of Home, Digital, All Gunns Blazing, Countries, Advertisers, Production Companies, Directors, Agencies and Agency Networks.

Gunn Report

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

Gunn Report

A selection of mini case studies of creative work featured in the Gunn Report 2014, briefly outlining the commercial effectiveness of the campaign.

Gunn Report

Contains the campaign video of 'Tui Catch A Million' for Tui Beer by the agency Saatchi & Saatchi/Apollonation in New Zealand.

Case Study

This case study describes how Thomson, the UK holiday company, created a mobile app to enhance customer's holiday experiences.

Case Study

This case study describes a campaign by Thomson Cruises, the holiday company, which targeted regular cruise customers.

Case Study

This case study describes a digital strategy by Thomson UK, the package holidays company, which delivered personalised information through a mobile app, email and SMS.

News

LONDON: Out-of-home advertisers are testing both simple and technologically-advanced forms of innovation as they try to reach consumers in new ways.

Article

This article presents an overview of Siegel+Gale's annual Global Brand Simplicity Index, an in-depth survey of more than 6,000 consumers across the world with a focus on the UK, US, China, India, Germany and UAE.

Case Study

This case describes the relaunch of Cruising for Excellence Online (CFE2), a programme that enables travel agents to experience virtually life on Royal Caribbean Cruises’ (RCL) ships.

Case Study

In this campaign, UK holiday company Thomson built on previous work, moving away from commodity holidays to focus on particular experiences.