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Case Study •
In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.
Case Study •
Content hub All Things Hair continued to be the number-one hair-care resource in the Philippines by building a stronger relationship with its audience.
Case Study •
TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.
Case Study •
Sunsilk, a haircare brand, increased brand awareness and sales by launching a competition that offered consumers the possibility of being part of a new Vietnamese girl band.
Article •
This Company Profile from Euromonitor provides key details and analysis of Johnson & Johnson Inc, the owner of brands such as Listerine, Johnson's Baby and Neutrogena.
Article •
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.
Article •
This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.
Case Study •
This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.
Article •
A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
Article •
This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2016.
Article •
This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity.
Case Study •
This case study shows how Unilever Hair, the FMCG giant's haircare brands, created its own multi-brand digital platform to engage Filipino consumers.
Case Study •
This case study describes how Sunsilk, Malaysia's largest shampoo brand, reached two separate audiences by using targeted advertising that suited local sensibilities.
Article •
The article outlines how Unilever is adapting to the digital transformation of the Asia retail scene, and what these changes mean for the future of retail as millennials take over.
Case Study •
This case study describes how Unilever Cambodia used the deterministic beliefs of many rural Cambodians to showcase 10 of their brands.
Article •
This report investigates the nuances of the halal beauty category in Asia, which is home to more than 60% of the global Muslim population, and offers insight into the psychology of the path to purchase for Muslim women.
Research Paper •
This article explains Unilever's Good 2 Great Communications initiative, which encourages marketers to go beyond the limits of category and country, and create resonant advertising that speaks to people within their cultural context.
News •
GLOBAL: A campaign for Heineken by R/GA London, which utilised social listening to provide real-time entertainment recommendations to consumers, took the Best in Show award at the 2015 Global Smarties Awards run by the Mobile Marketing Association.
Case Study •
This case study shows how Sunsilk, a shampoo brand, used a campaign on Zalo, a social mobile app, to increase loyalty among young women in Vietnam.
Case Study •
This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.
News •
LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.
Unilever All Things Hair: Taking a brand-agnostic approach to treat a lacklustre category with style
Case Study •
This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.
Case Study •
This case study describes how the Turkish hair care brand, Elidor, connected with its 20-something female audience, encouraging them to spend more time with its Pink range.
Research Paper •
This paper describes insights gathered by Unilever, the beauty and personal care multinational, on the universality of facial coding techniques with particular reference to Asia, based on several global studies.
Article •
This article argues that the successful brands of the future will place consumer needs at their centre, rather than the more traditional approach of building a product and then marketing it to consumers.