News
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30 August 2018
JAKARTA: Indonesia’s embrace of Islam is extending into all areas of life, changing how consumers interact with everyday goods and services and with brands and advertisers having to respond accordingly.
News
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14 May 2018
GLOBAL: Unilever, the consumer goods giant, launched its Sustainable Living Plan in 2010 and eight years later it appears that its global social and environmental initiative is also delivering solid commercial benefits.
Case Study
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Kristine Faustino, WARC Media Awards, Entrant, Best Use of Data, 2017
In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.
Case Study
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Marco Antoni Lazaro, WARC Media Awards, Shortlisted, Best Use of Data, 2017
Content hub All Things Hair continued to be the number-one hair-care resource in the Philippines by building a stronger relationship with its audience.
Case Study
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Earl Javier, Audrey Perez and Maan Bernardino, WARC Media Awards, Shortlisted, Effective Channel Integration, 2017
TRESemmé, a premium hair-care brand under the Unilever portfolio, achieved unprecedented growth in the Philippines by creating a digital ecosystem linked to the Runway Ready event.
Case Study
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MMA Smarties, Finalist, APAC, 2017
Sunsilk, a haircare brand, increased brand awareness and sales by launching a competition that offered consumers the possibility of being part of a new Vietnamese girl band.
Article
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Euromonitor Profiles, July 2017
This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Dove, Sunsilk, Axe and Pond's.
Article
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Satish Pai, Admap, Commended, Admap Prize 2017
This article discusses how Patanjali, an FMCG challenger brand, built success in India through social media and the fame of its founder, spiritual yoga guru Baba Ramdev.
Case Study
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MAA Worldwide GLOBES, Gold, 2016
This case study shows how Unilever used a film and a travelling roadshow style promotion to increase sales of various beauty, food and other brands in Cambodia.
Article
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Euromonitor Strategy Briefings, February 2017
A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.
Article
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WARC Exclusive, January 2017
This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2016.
Article
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Low Lai Chow, WARC Exclusive, November 2016
This article, based on research from Ogilvy Noor, outlines why young Muslim women are an overlooked opportunity for marketers and how brands can market to a segment that values faith and modernity.
Case Study
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WARC Prize for Asian Strategy, Silver, 2016
This case study shows how Unilever Hair, the FMCG giant's haircare brands, created its own multi-brand digital platform to engage Filipino consumers.
Case Study
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WARC Prize for Asian Strategy, Entrant, 2016
This case study describes how Sunsilk, Malaysia's largest shampoo brand, reached two separate audiences by using targeted advertising that suited local sensibilities.
Article
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Anna Hamill, WARC Exclusive, October 2016
The article outlines how Unilever is adapting to the digital transformation of the Asia retail scene, and what these changes mean for the future of retail as millennials take over.
Case Study
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PMAA Dragons of Asia, Gold, Silver and Best Campaign in Cambodia, 2016
This case study describes how Unilever Cambodia used the deterministic beliefs of many rural Cambodians to showcase 10 of their brands.
Article
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Elison Lim, WARC Exclusive, May 2016
This report investigates the nuances of the halal beauty category in Asia, which is home to more than 60% of the global Muslim population, and offers insight into the psychology of the path to purchase for Muslim women.
Research Paper
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BV Pradeep and Namita Mediratta, ARF Experiential Learning, Re!think 2016
This article explains Unilever's Good 2 Great Communications initiative, which encourages marketers to go beyond the limits of category and country, and create resonant advertising that speaks to people within their cultural context.
News
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30 September 2015
GLOBAL: A campaign for Heineken by R/GA London, which utilised social listening to provide real-time entertainment recommendations to consumers, took the Best in Show award at the 2015 Global Smarties Awards run by the Mobile Marketing Association.
Case Study
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MMA Smarties, Gold, 2015
This case study shows how Sunsilk, a shampoo brand, used a campaign on Zalo, a social mobile app, to increase loyalty among young women in Vietnam.
Case Study
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Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015
This case study describes how Unilever India reached remote regions to promote a range of its products and increase brand awareness.
News
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19 May 2015
LONDON: Coca-Cola has retained its position as the world's most popular FMCG brand, although the beverage faces a growing challenge from some household goods, according to new global rankings from Kantar Worldpanel.
Case Study
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Claire Coady, WARC Prize for Innovation, Shortlisted, 2014
This case study describes how Unilever created 'All Things Hair', a YouTube channel for the UK and Canada, in an innovative always-on partnership between Unilever haircare brands, Google and beauty video bloggers.
Case Study
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MMA Smarties, Silver, MMA Smarties, 2014
This case study describes how the Turkish hair care brand, Elidor, connected with its 20-something female audience, encouraging them to spend more time with its Pink range.
Research Paper
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Rana el Kaliouby, Evan Kodra, Pankaj Jha and Namita Mediratta, ESOMAR, Asia Pacific, Jakarta, May 2014
This paper describes insights gathered by Unilever, the beauty and personal care multinational, on the universality of facial coding techniques with particular reference to Asia, based on several global studies.
