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Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Lay's, Doritos and Quakers.

Article

This event report discusses why PepsiCo, the food and beverage group, is avoiding the temptation of solely focusing on millennials.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

A green brand strives to have the following attributes: ecological, equitable and economic.

Case Study

In 2007, Walkers, the UK's leading crisps and salty snacks manufacturer, launched the savoury snack, Sunbites, as part of Pepsico's commitment to future profit to be driven by healthier products.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This presentation document from Warc's editorial team looks ahead to the coming decade to assess the macro forces affecting consumers’ lives, the key trends driving their behaviour, changes to the media and retail environments and opportunities for brands to succeed.

Article

This paper provides an overview of the potato and corn chips industry in the United States, including similar snacks.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

News

The top ten articles downloaded by Warc's Asia Pacific users this year show a clear interest in emerging trends and new media.

Article

This guide from OgilvyGreen offers practical advice on how to avoid accusations of "greenwashing" in green marketing campaigns.

News

The marketing strategies of soft drinks, food and snack brands proved of particular interest to Warc's users in Asia during the last 12 months.

News

The transformation of Frito-Lay's SunChips from a healthy snack into a leading green brand was the most-downloaded case study by Warc's US clients this year.

Case Study

The launch of the Porsche's Panamera had to convince Porsche loyalists that the sporty marque had not sold out.

Case Study

Wholegrain snack brand SunChips was losing share due to the entry of many similar products to the category.

Article

This article presents who the judges of the Warc Prize 2010 were and what they said about the winner (Frito-Lay SunChips), shortlist and other notable entries, including Pepsi, Axe, I Lohas and Rexona Teens.

Article

Integrated implementation was one of the key judging criteria of the Warc Prize and following the publication of the 2010 entries, David Tiltman examines the case studies for strong examples.

Case Study

This campaign transformed Frito-Lay's SunChips from a healthy snack into a leading U.S. green brand.

Article

This article covers a Q&A with the winners of the 2010 Warc Prize for Ideas and Evidence, agency Juniper Park and client Frito-Lay, for their case study "SunChips: Building a Pre-eminent Brand".

News

LONDON/WASHINGTON: A green branding campaign for Frito-Lay's SunChips, produced by Canadian agency Juniper Park, has won the inaugural $10,000 Warc Prize for Ideas and Evidence .

News

TORONTO: Sunchips took the Grand Prix at the 2009 CASSIES for a pioneering campaign, developed by Juniper Park, which repositioned the Frito Lay -owned crisp brand as the "pre-eminent green snack" in the US.

Opinion

As reported on Warc news this morning, Frito-Lay North and Jupiter Park's innovative repositioning of Sunchips as an eco-friendly snack has wowed the CASSIES jury, with the campaign picking up the Grand Prix and Gold awards for both Packaged Goods Food and Canadian Success Outside Canada at the Toronto award ceremony.