Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


32 results found
Sort by

Article

This paper provides an overview of the sporting and athletic goods industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Article

This report from ad:tech San Francisco describes a digital couponing sales promotion campaign in Walmart stores for Sara Lee's food brand, Jimmy Dean.

Article

This paper provides an overview of the medical self-testing products industry, primarily in the United States, covering over-the-counter diagnostic products increasingly referred to as self-test point-of-care products (POC).

Case Study

Insurer Aviva, formerly Norwich Union, needed to increase active policies and revenues, and improve brand cut through in a category where consumers struggle to see value.

Article

In this concise analysis, Hugh Davidson throws down a challenge to marketers. He describes how shareholder value, the theory that has dominated the way public companies are run, has become perverted and now contributes significantly to the dysfunctional performance at the centre of the financial crisis.

Article

This is the first of a two-part article based on the author’s forthcoming book LISTEN! A Call to Revolution by Marketers.

Article

This report is part of Yankelovich's "10 Things" report series, which leverages the insights provided by the Yankelovich MONITOR®.

Article

The U.S. market is becoming increasingly multicultural, and as affluence grows among minority groups, more and more companies are interested in building their market share among these communities.

Case Study

This 2004-06 campaign looked to position Sunbeam as a credible coffee-machine brand. Previous advertising had failed to make an impact, and there was a belief that only European coffee machines, from dedicated makers, were acceptable.

Case Study

In 1997 Texaco was the fifth-largest marketer of crude oil, natural gas, and other related products. On the list of rival companies that were outperforming Texaco were the Exxon Corporation, the Royal Dutch/Shell Group, BP p.l.c., and Mobil Corporation.

Case Study

Automobile advertising has historically constituted not only one of the most visible but also, in sheer dollar volume, one of the largest aspects of the marketing industry.

Case Study

An advertising campaign that used spectacular screen shots from Riven: The Sequel to Myst helped make the product the leading computer game in the United States within two months of its release.

Research Paper

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon which data reliability is predicated? Furthermore, as Internet and E-panels enable busy research departments to meet their company's ever increasing demand for international research faster and cheaper, consumers are increasingly polled for their opinions.

Research Paper

The authors of this paper suggest it is time for market research to evolve to another level and to look at finance related behaviour.

Case Study

Australian coffee consumption has grown by 65% in the last decade. Sunbeam was one of the brands appearing on the rich tapestry of coffee drinking, but while it was well known as a company that made a range of small electrical appliances, it was less well known for making pretty decent coffee machines which make pretty decent coffee.

Research Paper

This paper presents a history of how MasterCard and its member banks collaborated in the Asia Pacific region.

Research Paper

This paper presents a research-driven approach to innovating product features in categories considered to be mature and low involvement.

Research Paper

Co-branding and affinity cards are an important growth area for credit card companies worldwide. However, it can be a difficult thing to get co-branding right.

News

Kraft Foods is readying its biggest product launch in nearly a decade -- a new coffee preparation system.

Case Study

This paper explains the battle between Sunbeam and Linda to keep Australia warm during those long winter nights, and how a fleeting television moment packed with emotional intensity made all the difference.

Case Study

The Linda brand has enjoyed a strong association with electric blankets ever since the 1980s, but faced a need to reconnect with consumers.

Research Paper

This paper provides a case history for multi-country conjoint measurement. The project began as an exercise to understand the features and communications of a food product across many countries, but turned into an organizing principle to understand consumers, worldwide, and at the same time evolved into a unique database that could be used by the company again and again for product development.

News

A mere handful of investors and entrail-rakers turned out to receive the benefit of Sir Martin Sorrell’s opinion during a secondary session at this week’s UBS Warburg Media Week Conference in New York.

Case Study

Mr. Coffee drip percolators gained a ubiquitous presence in kitchens and company break rooms across the United States after their introduction to the market in 1972.

Case Study

When Americans thought of breakfast in the late twentieth century, they probably thought of a bowl of cereal and milk.