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Case Study

UNIQLO, a clothing brand, changed its global strategy and repositioned its brand as clothing made for all in order to have a successful opening weekend for its new store in Toronto.

News

NEW YORK: GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report.

Article

Glossier, the cosmetics brand, believes that digital technologies are transforming the beauty industry in a variety of powerful ways.

Opinion

The cocktail party effect is a well-known behavioural bias, whereby humans ‘selectively attend’ to stimulus they deem familiar or important.

News

LAS VEGAS: Brands seeking to connect with consumers across multiple touchpoints should consider exploring the potential of “d-commerce”, Carissa Ganelli, Chief Digital Officer at restaurant chain Subway, has argued.

Article

Subway, the sandwich chain, believes that "distributed commerce" could represent a powerful approach to driving sales in the future.

Research Paper

Outdoor advertising is criticized for its lack of verified reach, and the few existing measurement techniques have not been validated.

Article

Examines how marketers can best reach commuters through reliance on a combination of traditional and digital platforms as tools of engagement.

Case Study

Subway, a fast food restaurant, used app-based technology to encourage consumers in the UK to form 'Subsquads', bringing groups of consumers into store.

Article

Explains how digital out-of-home advertising (DOOH) is coming of age, and highlights how the opportunities are boundless for brands that are willing to invest and experiment.

Article

This Company Profile from Euromonitor provides key details and analysis of Wal-Mart Stores Inc, the owner of brands such as Asda and Walmart.

Article

Provides advice for marketers on how to better meet the needs of different genders and highlights the potential problems for brands with gender issues.

Case Study

McDonald's, the fast food chain, increased sales among younger people in Mexico with a series of special offers on 'McDonald's Tuesdays'.

Article

Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.

Article

Explains how social media can be used effectively to support experiential executions and provides six key tips that marketers need to employ to see results.

Case Study

Hornbach, a German DIY retailer, launched its ‘#Heldenkranz’ campaign to successfully reach ts target audience during the Euros 2016; despite the fact that the brand is unrelated to football.

Case Study

Google, a tech company, launched an in-game video campaign to entice Indonesian gamers to make in-app purchases.

Case Study

Subway, the fast food chain, used targeted mobile advertising to let consumers know how close the nearest store was to them to increase footfall in France.

Article

Details the successful campaign by Thomson Reuters, a mass media and information firm, that aligned its brand with its new slogan, 'The Answer Company'.

Case Study

ITO EN, a Japanese green tea company, launched its ‘Matcha LOVE’ brand in the US by collaborating with social influencers and producing seasonal recipes featuring the product.

Case Study

Olay, the skincare brand, challenged perceptions that it was outdated with an unbranded mystery PR campaign in China.

Case Study

This case study explains how letgo, an app for buying and selling secondhand goods, took over the US, Turkey and Norway by tapping into psychological differences between cultures.

Case Study

This case study explains how UNIQLO, a Japanese clothing retailer, launched its brand in Toronto despite a wave of store closures from well-established Canadian and international brands.

Case Study

This case study explains how Under Armour, the American sportswear brand, advertised during the Olympic Games through its partnership with Michael Phelps even though it wasn't an Olympic sponsor.

News

OAKLAND, CA: Audio advertising could be set to follow the path of video advertising and shift away from the standard 30-second format to shorter ad lengths, ongoing research from Pandora suggests.