Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index


32 results found
Sort by

Article

This Company Profile from Euromonitor provides key details and analysis of William Grant & Sons, the owner of brands such as Glenfiddich, Grant’s, The Balvenie and Hendrick’s.

Article

This article discusses the importance of brand names in communicating the brand identity, arguing that names can be inappropriate and detract from potential success.

Article

This best practice paper outlines five tactics that marketers of alcoholic drinks can employ to differentiate themselves in market and achieve a premium price positioning.

Opinion

Bottom Line: Beauty trumps technology, retail shines, and Amazon pares down Apple as consumers seek emotional and social connections with brands.

Article

This paper provides an overview of the global alcoholic beverages industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

Article

This paper provides an overview of the distilled and blended liquors industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

Case Study

This case study covers the Royal Mail's 'Matter' campaign, which used a subscriber-based service to send people ten objects from ten different brands.

Research Paper

Previous literature has inadequately facilitated the systematic selection of motion pictures for promotional actions.

News

MOSCOW:   SPI Group, the owner of the Stolichnaya vodka brand outside Russia, has hired Lehman Brothers to look at options for a sale worth around $3 billion (€1.94bn; £1.53bn).

News

PARIS: The world's second largest liquor manufacturer, Pernod Ricard, posted full year results to the end of June reporting a 30% rise in net profit to €831 million ($1.16bn; £580m), substantially ahead of analysts' expectations.

Article

This article offers best practice advice for effective advertising to the gay, lesbian, bisexual, or transgender market.

Case Study

Mike's Hard Lemonade Company, a Lakewood, Colorado-based subsidiary of Vancouver's the Mark Anthony Group Inc., in 1999 introduced Mike's Hard Lemonade, a sweet, malt-based alcoholic beverage vying for a place among an emerging group of products commonly called "malternatives." Malternatives, or ready-to-drink alcoholic beverages reminiscent of sodas and other sweet nonalcoholic drinks, were aimed at young people who wanted the experience and cachet of drinking alcohol but who did not care for the taste of beer, wine, or hard liquor.

Case Study

V&S Vin & Spirit AB’s Absolut Vodka became the best-selling imported vodka in the United States and captured a sizable portion of total vodka sales largely because of the innovative and popular print ad campaign.

Case Study

United Distillers and Vintners of North America initiated an advertising campaign for Stolichnaya vodka, using contemporary Russian art to halt a sales decline.The article also discusses Stolichnaya’s sponsorship of MIG jets at U.S.

Article

This article discusses the size and nature of the gay and lesbian market in the US; brands which are targeting this market; effective creative strategies; and the media options to do so, particularly the use of gay media.

News

Shareholders of world number two drinks company Allied Domecq voted Monday in favour of the £7.6 billion (€11.25bn; $13.45bn) takeover by French giant Pernod Ricard .

News

Pernod Ricard of France and its ally Fortune Brands of the USA, successful bidders for Allied Domecq, the globe's second largest wine and liquor group, have revealed their post-takeover plan.

News

In the wake of rumours earlier this month [WAMN: 06-Apr-05], Gallic liquor titan Pernod Ricard on Wednesday launched a formal bid for the globe's second largest drinks company, Bristol (UK) headquartered Allied Domecq .

News

Following months of undercover meetings, French liquor leviathan Pernod Ricard revealed Tuesday it is planning to acquire UK-headquartered Allied Domecq, the globe's second largest spirits and wine business.

News

Linking social-climbing brands to the high-glitz world of haut couture is nothing new. Brand-sponsored fashion shows these days are … well, frankly so démodé darlings.

News

The stateside spirits arm of UK-headquartered Allied Domecq -- parent of brands such as Beefeater gin and Stolichnaya vodka -- is to run all its advertising past an external review board.

News

The World Intellectual Property Organization has recognized Soyuzplodoimport, a state-owned Russian company, as the lawful owner of global brand Stolichnaya, Plus a string of other vodka trademarks and – down, you oenophiles! – Soviet Sparkling ...

News

Allied Domecq is parting ways with its lead US creative shop BBDO Worldwide in Chicago as it seeks to shift more of its spend below the line.

News

London-headquartered Diageo, the planet’s largest purveyor of hard liquor, finally buried its legal dispute over the Captain Morgan rum brand with rival Brit spirits manufacturer Allied Domeq .

News

Announced last November, the co-venture between American beer behemoth Miller Brewing and London-headquartered wine and spirits multinational Allied Domecq will introduce its first two US brands in May.