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Opinion

"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.

News

ORLANDO, FL: State Farm, the insurance provider, has made “solve don’t serve” one of the guiding principles for its brand, reflecting its emphasis on helping customers obtain their life goals, rather than only being there if ...

Article

State Farm, the insurance company, boasted enviable brand strength and a unique heritage, but needed to transform in order to keep pace with changing customer needs.

Article

This report analyses the key themes and summarises the winning case studies from the WARC Innovation Awards, and presents the views and opinions of the 25 judges.

Case Study

This case study explains how Pure Michigan, a state travel company, generated 27 million visitor trips and rebuilt the state's economy, reputation and pride among consumers in the US and Canada.

Article

This event report outlines how DDB North America, the agency network, is seeking to adapt in a new marketing era.

News

GLOBAL: Innovation at Mondelēz International, the snack foods giant, encompasses everything from working methods to products and requires marketers to "think ahead in a fearless manner", a top executive has told Warc.

Research Paper

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Case Study

This case study describes how US insurance company State Farm Insurance entered the world of smart home technologies to understand its customers better and so gain an advantage in a cluttered marketplace.

Article

This article previews the November issue of Admap, looking at what financial services brands must do to stay relevant in an age of fintech startups.

Article

This article examines how vital the use of TV is for financial services brands, especially ones that operate in the property and casualty insurance space.

News

GLOBAL: Warc is today launching its 2017 Warc Innovation Awards, a global search for effective innovation in marketing with a $10,000 cash prize fund for the winning papers.

Article

This article is based on an interview with Keith Reinhard, DDB Worldwide's Chairman Emeritus, and discusses many of the fundamental questions now facing the advertising industry.

Article

This event report focuses on how GEICO, the insurer, has used a distinct storytelling strategy to engage consumers.

Article

This event report addresses how DDB North America, the agency network owned by Omnicom Group, is adapting to changing client needs.

News

NEW YORK: Usage-based insurance (UBI) is gaining ground in the US automotive segment, with millennials proving especially enthusiastic about these personalised product offerings, a study has found.

Article

This event report addresses why consumers share brand and publisher content on social media, based on data and insights from Shareablee.

News

NEW YORK: Leading brand advertisers and agencies have signed up to the anti-piracy pledge of the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain.

Article

This event report demonstrates how Progressive Insurance keeps its marketing fresh and disruptive - two crucial tasks in a highly competitive category.

Article

This report examines the demographics and buying power of the Asian-American segment, focusing on the food & beverage and health & beauty categories.

News

AUSTIN, TX: Esurance, the auto insurance provider, believes it "has to take risks" to effectively compete with major rivals like GEICO and Progressive.

Article

This article explains how two American insurance brands, GEICO and Farmers Insurance, have used humour to engage people and increase market share.

Article

This report provides an analysis of the 2015 Union Budget in India, listing the developments and announcements that most closely impact individual sectors.

Article

This report provides insights into how sports content is being viewed and consumed in an increasingly fragmented media marketplace.

Case Study

This case study demonstrates how Transport for London and the Olympic Delivery Authority communicated with Londoners to prevent breakdown in the public transport network during the London 2012 Olympic Games.