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Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Article

Explores how moment marketing can be used to effectively maximise consumers' engagement and purchase through reaching the right audience with relevant content at the right time.

Article

Explains how short-form video presents marketers with the opportunity to engage viewers in a less intrusive way that can improve people's experience of online advertising.

Article

Coca-Cola, the drinks manufacturer, aimed to target fans that used different devices and screens, with fresh at-home snacking rituals that open up further opportunities to drive sales of soft drinks.

News

NEW DELHI: Coca-Cola is spending around three times as much as normal on the India Premier League this year as it takes on regional brands and pushes new variants of its leading products.

News

AUSTIN, TX: Coca-Cola, the soft drinks manufacturer, is generating invaluable consumer insights from its Freestyle fountain machines, which allow customers to mix beverages of their choosing from across the company’s portfolio.

Article

Coca-Cola, the soft drinks giant, believes its Freestyle machines – which allow consumers to pick between, and mix, over 150 beverage flavors – offer numerous possibilities for driving growth.

Article

Coca-Cola, the soft-drinks manufacturer, has started experimenting with analytics driven by artificial intelligence, and has thus gained an insight into the benefits and obstacles presented by this approach.

Article

Debunks myths about big brands dying, outlines what strategies make sense for big brands to follow and presents five strategic mistakes made by big brands over the past 10 to 20 years.

Case Study

Tiger Beer, an alcoholic drinks brand, created the 'Tiger Uncage Originals' campaign in Ireland to get consumers to be creative in order to increase brand engagement and customer trials.

News

SHANGHAI: Chinese drinks brands need new and exciting creative to keep brands fresh for consumers as they take on the dominance of Coke and Sprite in the country, according to research by Publicis Media China in partnership with the Ehrenberg Bass ...

Article

This article draws on exclusive research by Publicis Media China and the Ehrenberg-Bass Institute to determine how CEPs drive brand influence in the Chinese ready-to-drink category.

Research Paper

An innovative mobile qualitative approach is helping British alcoholic drinks brand Diageo's African research and innovation teams make better business decisions routed in local culture across five African markets.

Case Study

Sprite, a beverage brand, increased brand favourability and sales by launching a cross media campaign that used humorous videos to establish Sprite as top of mind during Ramadan.

Case Study

This case study looks at how Frucor's brand OVI, an Australian soft drink product, repositioned its entire brand after being under threat of imminent failure.

Article

This case study describes how the soft drinks brand Sprite used a search-based, real-time content strategy to increase brand penetration in India.

News

TORONTO: Coca-Cola, the soft drinks giant, is aiming to engage consumers at truly "decisive" moments in the purchase journey, such as when consumers are building online shopping lists.

Case Study

This case study shows how Coca-Cola, a carbonated beverages brand, overturned declining sales in Sri Lanka through an interactive campaign.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Opinion

The eternal quest of every brand is to be able to meaningfully differentiate itself from a competitive set.

Article

This article provides marketers with guidance on how to engage Centennials, young people aged between 0 and 19, who already occupy one third of the global population and who have decidedly different attitudes than their predecessors, Millennials.

Article

This event report outlines how Maven, a ride-sharing brand from General Motors, is seeking to engage millennial consumers, and help shape the future of the automotive industry.

Article

This paper is a guide to help ad developers produce ads in an HTML5 format that meet IAB creative guidelines for desktop and mobile display ads.

News

MIAMI, FL: The controversy between the concepts of "total marketing" and "multicultural" marketing continues to engage American marketers, but Coca-Cola is finding its own niche between the two approaches.

Article

This event report details Coca-Cola's passion point strategy to make its brand resonate through 3,500 products in 200 different countries through spots of cultural connection that can engage a specific group with advertising capable of appealing to a far greater audience.