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Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article examines why marketers often are not seen as important in a company and how they can become company leaders through developing leadership skills.

Article

This event report describes a talk from Patrick Barwise, a professor at the London Business School, in which he described the findings of a recent study into the amount of influence marketers exert across organisations.

Case Study

This case study describes how Xperia, a mobile phone brand in UAE, created the world's first underwater store to launch its waterproof phone.

Article

This event report outlines seven media trends that are likely to make a major impact in the US in 2016.

Case Study

This case study describes how smartphone brand Sony Xperia created a James-Bond style phone-based experiential game to drive interest and sales in its new phone model in Dubai.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Sony.

Case Study

This case study describes a campaign from Digi Telecommunications to promote end-of-life (EOL) mobile phone devices on post-paid plans in Malaysia.

Article

This event report covers a presentation from Frances Allen, executive vice president, global brand strategy, and chief marketing officer for Denny's, the American fast casual restaurant chain.

Article

This commentary on the digital media landscape looks at the changes that affect businesses, which in 2013 is focused on the current state and near future of video distribution and consumption.

News

MUMBAI: Nokia and Vodafone, the telecoms firms, and Flipkart, the ecommerce site, are all regarded as being leading "lifestyle" brands by Indian consumers.

Research Paper

Due to increasing global competition and rapidly changing consumer priorities, an organization needs to be more aware than ever before of the many underlying forces that impact on a brand's ongoing strength.

Article

The Global Digital Media Trendbook captures the trends in revenue and usage patterns for a variety of digital media and then analyses and projects the future of these digital media segments.

Article

This article describes Apple's rise in China - a market which accounted for 20% of its global revenues in Q1 2012 - and the future challenges the company faces to maintain its success.

News

NEW YORK: Coca-Cola and Unilever, two of the world's largest advertisers, are attempting to utilise Facebook, the social network, to reach mobile phone users in emerging markets.

Article

Highlights of a Cannes Lions Forum session on mobile marketing. Standout insights from the presentations include: Mobile usage rates and engagement are rising sharply – advertisers need to reflect this in their budgets, and some would do well to adopt a "mobile first" policy; gaming is a segment enjoying particularly rapid growth: brands moving into this space might even find new revenue streams as a result.

Article

Sequential messaging allows advertisers to follow a user's navigation sequence and optimise the advert accordingly in real-time during the campaign.

News

TOKYO: Sony, Panasonic and Sharp, the electronics manufacturers, are all changing their business models due to challenging trading conditions at home and abroad.

Article

An overview of the market research industry.

News

TOKYO: Sony, the Japanese electronics group, is seeking to "rebuild" its product portfolio, reflecting a past failure to keep up with its rivals.

Article

The chief client officer of Tullo Marshall Warren reveals why he is influenced by: Faris Yakob's blog; The Gift by Marcel Mauss; After Image: Mind-Altering Marketing by John Grant; How Not To Come Second: The Art of Winning Business Pitches by David Kean; Enchantment; The Art of Changing Hearts, Minds and Actions by Guy Kawasaki and Down; and Out in the Magic Kingdom by Cory Doctorow.

Article

This paper from TNS explores what advancements in mobile technology mean for market research, specifically how mobile research could be used to generate better consumer insight.

News

NEW DELHI: Global telecoms groups such as Samsung and Nokia are adapting their strategies in India, where new local challengers are starting to exert a major influence.

News

TOKYO: Sony, the electronics group, believes it is in a "fight for the living room" not only with traditional rivals like Samsung and LG, but also with new players in the TV arena, such as Apple and Google.