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News

Brands around the world set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, according to a new report from Jack Morton.

News

GLOBAL: The logos of some of the biggest and most profitable companies in the world aren’t recognised at all by consumers, according to a study that also notes how even some long-established and well-known companies appear to be losing ground ...

Article

Offers an industry overview of computers and peripherals in the US, which includes key trends and developments in addition to market data.

News

BARCELONA/GURGAON: La Liga, the top flight of Spanish football, has agreed a deal with Facebook to show all 380 league matches on the social network to viewers across south Asia with games available, at first, without ads as part of a strategy that ...

Article

explores how gaming platforms, which allow brands and products to be promoted via means such as sponsorship or in-game advertising, can enable brands to build reach.

Article

Provides insights from the 2018 Mobile World Congress (MWC), which discusses the age of hyperconnectivity, issues such as the 4th Industrial Revolution (thanks to 5G) and the application of Artificial Intelligence.

Article

Agencies are there to solve problems, but the relationship must shift back toward taking on issues upstream; here planners look at the possibilities.

Case Study

TV channel Sony Entertainment TV used Facebook and digital ads to recruit viewers to its new dance reality TV show in India.

Case Study

Leading TV channel Colors in India launched reality TV singing competition Rising Star, which harnessed audience engagement and tech-enabled voting.

Opinion

Ideal ideas are not original but variations of a form, marrying innovation and immediacy to different frameworks.

News

DETROIT: American consumers are far more satisfied with streaming services, such as Netflix and Amazon Prime Video, than they are with traditional cable and satellite TV providers, a new survey has revealed.

Case Study

PlayStation, a video gaming brand, launched the Play Everything campaign in Singapore to engage audiences.

Case Study

Sony Music Latin, a Latin music record label, launched the Carlos Vives Call me campaign in the US to bring Carlos Vives to fans and promote his new single.

Case Study

Sony Europe, a leading electronic product manufacturer, launched Sound So Loud You Can See It, a campaign in Europe to reach younger audiences and promote the Sony XB40 speaker.

News

TOKYO: Following Sony’s seven-fold increase in profits year on year, the Japanese consumer electronics giant has signalled a new direction with its acquisition of EMI Music Publishing.

Gunn Report

Looks into which Asian campaigns, along with the agencies that have worked on campaigns in the region, have performed best over the past year.

Research Paper

Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance of mixed results.

News

NEW DELHI: The children’s TV genre in India is expected to grow at least in line with the wider TV market this year, despite a minority watching kids’ TV channels, according to industry figures.

Case Study

PlayStation, the games console brand, used an integrated campaign with a focus on social media to connect with casual gamers across Southeast Asia.

News

NEW DELHI: Music streaming contributed 27% growth to the Indian music industry last year, which saw overall revenues increase from Rs 570.7 crore (US$85.78m) in 2016 to Rs 725.6 crore in 2017.

News

LONDON: The reputation of companies operating in the UK has declined for the first time since the financial crisis of 2008, according to a new study that suggests there has been a major drop in trust and confidence in UK brands over the past year.

News

DÜSSELDORF: Marketers are taught that brands should be consistent in their marketing activities but it is the element of surprise that achieves the cut-through they are looking for.

Article

It is important to remember that guerrilla marketing remains viable, even in a world where people walk the streets staring at their mobile devices, oblivious to the environment.

Article

Offers up five ways for marketers to build brands using the element of surprise.

Article

This book by Paul Armstrong aims to offer an understanding of the big technological changes ahead, such as AI and blockchain.