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News

ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.

Article

This event report addresses how Dr Pepper Snapple Group, the beverage manufacturer, is seeking to enhance digital measurement.

Article

This global briefing focuses on industry trends in the carbonated soft drinks category, where volume sales of traditional sweetened products are in decline as health-minded consumers look to alternative options.

Research Paper

Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined with television commercials.

Article

This event report looks at the implications of the growth of the virtual world and the ways in which it may be reshaping consumers’ brains.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Article

This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.

Article

This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.

Case Study

This case study shows how 7Up, the soft drinks brand, grew its sales and brand relevance amongst young Hispanics in the United States by aligning the brand with electronic dance music.

Article

This article discusses the brand strategy of the American Heart Association, through an interview with its chief diversity officer Gerald E Johnson II, discussing the US charity's aim to improve the cardiovascular health of the public.

Article

This Company Profile from Euromonitor provides key details and analysis of Pepsi Co, the owner of brands such as Tropicana, Gatorade and Aquafina.

Article

This Company Profile from Euromonitor provides key details and analysis of Suntory Ltd. Included is a strategic evaluation with key facts about the Japanese company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA, the owner of brands such as Nestlé Pure Life and Nestea Ice Tea.

News

NEW YORK: Establishing a "brand belief system" can help marketers ensure their messaging and actions remain consistent across the wide range of channels now at their disposal, a leading executive has argued.

Article

This event report focuses on the "One of a kind" campaign from Dr Pepper. In a category dominated by the Coca-Cola Company and PepsiCo, the brand is used to being the odd one out, a position it decided to celebrate through messaging that celebrated blazing new trails.

Research Paper

Humor and other entertaining content, as opposed to demonstrations of product features and “selling,” are increasingly used in advertising, such as TV commercials, to attract and keep consumers’ attention.

Article

Summarising a presentation from ad agency Initiative on the industry trend towards brand owners partnering with tech start-ups to assist their digital campaigns.

News

NEW YORK: Advertisers such as Unilever, PepsiCo and ConAgra Foods are taking a more targeted approach to reaching Hispanic shoppers in the US, reflecting the rising importance of this audience.

News

NEW YORK: Brand owners in the US carbonated beverages sector are facing major challenges as consumer demand continues to fall, a report has shown.

Article

Market innovation has long been dominated by the world view of engineers and economists - build a better mousetrap and the world will take notice.

Article

Sports and events sponsorship began to climb again in 2010, a trend which has continued into 2011. The results of the spend in this area will depend on how well marketers choose and structure their sponsorship programs, allocate resources to support them, integrate the sponsorships into their overall marketing plans and measure the results.

Article

This paper provides an overview of the bottled and canned soft drinks and carbonated waters industry in the United States.

Article

This paper provides an overview of the global soft drinks and bottled water industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.

News

NEW YORK: Pepsi, Coca-Cola and Dr Pepper are rolling out various brand extensions to attract price-conscious shoppers in convenience stores and similar locations.

Article

This paper provides an overview of the premium bottled beverages industry, primarily in the United States.