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Case Study

This case study demonstrates how Mercedes-Benz, the automotive maker, promoted the launch of its Smart Fortwo and Smart Forfour marques in Italy.

Article

This article explains how brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers in an immediate and transparent way through live digital video.

Article

Creativity will always be more art than science, but numerous presentations at the 2013 Cannes Lions International Festival of Creativity showed that following certain procedures can foster the development of innovative ideas.

News

SHANGHAI: Geely, the Chinese automaker, is to start selling its vehicles through ecommerce portal Taobao, having finalised an innovative online retail deal.

Case Study

Daimler smart fortwo was promoted in 2009 as the perfect car for city dwellers in 6 European countries including Germany, Spain and France.

Case Study

Despite the MINI being a small car it has proven itself to be up for big challenges. This case study covers the six years since its launch, into growing one of the most distinct brand images in the Canadian automotive market.

Case Study

Mercedes-Benz needed to launch the smart fortwo diesel in the UK, raising awareness of its efficiency credentials while generating test drives.

Case Study

Commencing October 2008, Daimler wanted to affirm that those who had bought one of their Smart Fortwo cars had made the right decision.

Case Study

To arouse interest in the new smart fortwo and generate orders before the official launch, smart created the smart-and-the-city tour.

Case Study

To generate interest in the new smart fortwo, smart launched a viral campaign featuring the fictitious auto manufacturer Cin King Motors.

Case Study

To educate existing customers and potential buyers about its new smart fortwo 451, smart relied on an online campaign that emphasized one of the car's strongest features: agility.

Article

WARC Online's media editor Laura James analyses the main media trends across the 14 winning campaigns of the 2008 Euro Effie Awards.

Case Study

The smart fortwo aimed to combine appealing design with an affordable price. In 2007, it was reaching the end of the product lifecycle, and was ripe for reinvention.

News

BRUSSELS: Agencies from Denmark and France took top honours at the European Communications Agencies Effie Awards event in Brussels yesterday, Grey Copenhagen gaining gold for Coca-Cola Zero and TBWA\G1 Paris doing likewise with its 'Urbanproof' ...

Article

The second in WARC's series of Automotive Marketing Reports looks at the preparations being made for the 2008 U.S.

News

STUTTGART: DaimlerChrysler has revamped its ultra-compact Smart town car in a last ditch attempt to make money from the marque.

News

BOEBLINGEN - The automaking giant is to revamp its Smart urban car unit to the tune of €1 billion ($1.2bn; £688m) this year as it axes the four-passenger model to focus on the iconic two-seater.

Case Study

Four years after its launch in Canada, MINI has one of the most distinct and potent brand images in the Canadian automotive market.

News

Small is not always beautiful as German-headquartered car giant DaimlerChrysler has found to its cost.