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Case Study

This case study demonstrates how Mercedes-Benz, the automotive maker, promoted the launch of its Smart Fortwo and Smart Forfour marques in Italy.

Article

This article explains how brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers in an immediate and transparent way through live digital video.

Gunn Report

Contains the print creative 'Fiat 500', 'Volkswagen Up', 'Peugeot 108' and 'Toyota Iq' for Smartfortwo by the agency CLM BBDO in France.

Gunn Report

A selection of mini case studies of creative work featured in the Gunn Report 2014, briefly outlining the commercial effectiveness of the campaign.

Gunn Report

Contains the print creative 'Restaurant', 'Entry' and 'Purse' for Smart Fortwo by the agency BBDO Berlin in Germany.

Article

Creativity will always be more art than science, but numerous presentations at the 2013 Cannes Lions International Festival of Creativity showed that following certain procedures can foster the development of innovative ideas.

Gunn Report

Contains the print creative 'Mini Billboards' for Smart Fortwo by the agency Contrapunto BBDO in Spain.

Gunn Report

Contains the film creative 'Offroad' for Smart Fortwo by the agency BBDO Proximity in Germany.

Gunn Report

Contains the print creative 'Phone Booth' and 'Toilet' for Smart Fortwo by the agency BBDO Germany in Germany.

News

SHANGHAI: Geely, the Chinese automaker, is to start selling its vehicles through ecommerce portal Taobao, having finalised an innovative online retail deal.

Case Study

Daimler smart fortwo was promoted in 2009 as the perfect car for city dwellers in 6 European countries including Germany, Spain and France.

Case Study

Despite the MINI being a small car it has proven itself to be up for big challenges. This case study covers the six years since its launch, into growing one of the most distinct brand images in the Canadian automotive market.

Case Study

Mercedes-Benz needed to launch the smart fortwo diesel in the UK, raising awareness of its efficiency credentials while generating test drives.

Case Study

Commencing October 2008, Daimler wanted to affirm that those who had bought one of their Smart Fortwo cars had made the right decision.

Case Study

To arouse interest in the new smart fortwo and generate orders before the official launch, smart created the smart-and-the-city tour.

Case Study

To educate existing customers and potential buyers about its new smart fortwo 451, smart relied on an online campaign that emphasized one of the car's strongest features: agility.

Case Study

To generate interest in the new smart fortwo, smart launched a viral campaign featuring the fictitious auto manufacturer Cin King Motors.

Case Study

The smart fortwo aimed to combine appealing design with an affordable price. In 2007, it was reaching the end of the product lifecycle, and was ripe for reinvention.

Article

WARC Online's media editor Laura James analyses the main media trends across the 14 winning campaigns of the 2008 Euro Effie Awards.

News

BRUSSELS: Agencies from Denmark and France took top honours at the European Communications Agencies Effie Awards event in Brussels yesterday, Grey Copenhagen gaining gold for Coca-Cola Zero and TBWA\G1 Paris doing likewise with its 'Urbanproof' ...

Gunn Report

Contains the print creative 'Forest', 'Stones' and 'Field' for Smart Fortwo by the agency Contrapunto in Spain.

Article

The second in WARC's series of Automotive Marketing Reports looks at the preparations being made for the 2008 U.S.

Gunn Report

Contains the print creative 'Field', 'Forest' and 'Stones' for Smart Fortwo by the agency Contrapunto in Spain.

Gunn Report

Contains the film creative 'Back Seat' for Smart Fortwo by the agency BBDO Germany in Germany.

News

STUTTGART: DaimlerChrysler has revamped its ultra-compact Smart town car in a last ditch attempt to make money from the marque.