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Case Study

Oxfam, a confederation of 20 independent charitable organisations, uncovered insights into how people viewed the issues it campaigns on globally to promote its Even It Up campaign against poverty worldwide.

Article

This Company Profile from Euromonitor provides key details and analysis of consumer electronics company, Hewlett-Packard.

Research Paper

Join the Dots, a consumer insight agency in the UK, explains how it is choosing to adapt its qualitative research methods in response to consumers' changing communication choices.

Case Study

Telco brand Maxis used digital and experiential media to target the older generation of mobile users in Malaysia.

Research Paper

Microsoft, a technology company, details its journey to connect data across its customer ecosystem through influencing, changing management, and creating the LTV initiative globally.

Research Paper

Paragon Partnership, a data and insight company, BBC Media Action, a British broadcaster's international development charity, and market researcher Big Sofa came together to solve an important industry issue – the quality of qualitative research globally.

Case Study

Philips, a technology company, grew its market share in Russia by linking its headphones product with productivity websites.

Article

A significant number of Americans are leading double lives when it comes to money; although their lives look normal, privately they are in need of help with money and the emotions around it – and the financial industry could provide this.

Article

Outlines the findings of research conducted to build a picture of today's high-net-worth individuals (HNWI) in the fashion, jewelry, horology, duty free conglomerates, financial advisers, luxury publishers, travel, and luxury auto brands industries.

Article

The traditional approach to B2B communications needs to change as a younger demographic brings different attitudes to the workplace, as more people set up their own businesses and as digital technology alters how people interact.

Case Study

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

Case Study

Technology company Microsoft launched the Skype-a-Thon event to show how using Skype in classrooms could benefit students from all over the world.

Case Study

Vanilla Skype, a Romanian experimentalist play, held an online casting call for its audience in order to encourage ticket purchases for its ten performances in Romania.

Gunn Report

Contains the creative for the 'Child Replacement Programme' campaign for Pedigree by the agency Colenso BBDO in New Zealand.

Opinion

Gender equality is less a hot topic than a burning issue right now. With International Women’s Day on 8 March, the7stars’ Frances Revel delve into what Brits really think about gender equality in 2018 and how that might impact advertisers’ media strategies.

News

GLOBAL: Recent forays by the tech giants into software to improve the experience of lower end devices indicate that they are not focused just on the upper end of the market in their pursuit of growth.

Article

Chatbots are getting a lot of industry buzz – but brands must strike the right balance between utility, purpose and customer centricity in chatbot development to avoid being a flash in the pan.

News

MENLO PARK, CA: Having spent a couple of years adding a host of new features to its Messenger app, Facebook plans on moving in the opposite direction in the coming year.

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Case Study

Cereal brand Kellogg's became a breakfast advocate in India promoting the consumption of the most important meal of the day.

Article

The growth of the internet and the convergence of IT and advertising will slowly lead to marketing being conducted on small set of dominant design platforms.

Article

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2017 WARC Awards.

Case Study

Online brand Amazon used a multichannel campaign based around the sibling festival of Rakshabandhan to grow its customer base in North India.

News

BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.

Article

The Beano, a beloved children's comic with an 80-year heritage is changing with the digital age, uncovering insights from the youngest generation.