Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

Index

59 results found
Sort by

Case Study

Jolly Rancher, a US candy brand, overturned a 4 year sales decline by rebranding its product and heavily relying on social listening and targeted content.

Article

This article digs deeper into new research that reveals the real effectiveness of building emotional engagement and lasting impressions into advertising.

Case Study

This case study looks at how Jolly Rancher, the American candy brand, transformed its strategy to go from an undesired brand to a sustained success.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE by likening pills to candy.

Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Case Study

This case study explains how Skittles, the confectionery brand owned by Wrigley, increased sales around Christmas in Canada by allowing people to trade in bad gifts for Skittles.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE using a humorous campaign that likened pills to candy.

Case Study

This case study looks at how Mars Chocolate North America, a confectionery brand, partnered with Walmart to create the 'Say Thank you With M' campaign in the US which gave a bag of M&Ms to US troops every time one was purchased.

Case Study

This case study describes how Trolli, the brand of gummy sweets, increased growth and sales in the US by appealing to young people through association with a NBA star in the US.

Case Study

This case study describes how Skittles, a confectionery brand, drove sales and awareness in Canada by encouraging people to donate unwanted presents in exchange for Skittles.

News

TORONTO: A campaign by Ogilvy and Mather for Huggies that encouraged women to hug their babies has won the Grand Prix at the CASSIES Awards, Canada's only industry awards program recognizing business effectiveness.

Case Study

This case study describes how Skittles, a confectionery brand, created a successful holiday campaign in Canada through a pop up store.

Opinion

This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs Every year BrainJuicer tests most of the Super Bowl ads, to see which ones are the most emotionally effective.

News

NEW YORK: Advertising expenditure at this year's Super Bowl is expected to top the total spend during the whole of the 1960s, '70s and '80s, according to a new analysis by Advertising Age.

Case Study

This case study shows how Mentos, a confectionary brand, designed a targeted campaign using digital video to address their core UK buyer in a 'social experiment' setting.

Article

This article argues that in the era of consumer empowerment and technological liberation, content competes with life and creative work must work harder to grab attention.

Research Paper

This paper explains how 'grey' emotions can act as triggers to consumption or to an enjoyable post-purchase experience, as well as how qualitative research can provide tools to better tap into these emotions.

Article

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Snickers, Orbit and Uncle Ben's.

Case Study

This case study describes the social media aspect of a campaign by Wall's, the ice cream brand owned by Unilever, which was designed to fit mobile and appeal to younger people in the UK.

Article

This event report explains how brands and agencies can overcome the commoditization of marketing, based on the views of Eliza Esquivel, vp/global brand strategy at snacks group Mondelez International.

Case Study

This case study shows how Nestle partnered with a popular boy band to cast confectionery brand FRUTIPS in a fresh light in Hong Kong.

Case Study

This case study describes how Skittles, Wrigley's brand of fruit-flavoured sweets, used gamification to drive brand consumption among teens and young adults.

Research Paper

This paper examines how marketers can make the best use of digital media in China with a comparison between traditional television and online video advertising.

Research Paper

Humor and other entertaining content, as opposed to demonstrations of product features and “selling,” are increasingly used in advertising, such as TV commercials, to attract and keep consumers’ attention.

News

LONDON: Facebook, the social networking giant, is aiming to persuade advertisers and agencies of the benefits of its mobile advertising offer at a traditionally slow time of year for the industry.