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Article

Highlighting trends among the campaigns entered into the 2018 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, campaign duration, creative approaches and metrics.

Article

Voice technology has the potential of breaking down many of the barriers women face, particularly in emerging markets, and brands that design voice applications that directly appeal to women can tap into a huge opportunity.

Case Study

SickKids Foundation, a children's health research organisation, launched a campaign that successfully increased donations and Canadian male-audience engagement by repositioning its brand as a fighting ally against disease.

Research Paper

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Research Paper

This article details research that seeks to discover the nature of ivory consumption in 15 large cities in China, aims to understand consumers' perception toward the ivory ban and assesses effective messaging and mechanisms for demand reduction.

News

TORONTO: A campaign by Cossette for SickKids Foundation, a children’s hospital in Toronto that gave donors a ‘winning’ charity to support has won the Grand Prix at the CASSIES Awards, Canada’s only industry awards ...

Case Study

The Hospital for Sick Children in Toronto (SickKids) shifted the tone of its advertising to one of strength in order to increase donations.

Gunn Report

Contains the creative for the 'SickKids VS - Undeniable' campaign for SickKids Foundation by the agency Cossette in Canada.

Case Study

SickKids Foundation, the fundraising organisation for The Hospital for Sick Children, used targeting and up-to-date advertising to raise monthly donations for a new operating suite in Canada.

Article

This article looks into who millennials really are and how their characteristics, attitudes and behaviours are often misinterpreted and simplified.

Case Study

This case study explains how children's charity SickKids Foundation used a range of emotional online ads to raise awareness of children's illnesses and the charity's work in the US.

Case Study

This case study looks at how Lifebuoy, a soap brand, created a social movement in India, Indonesia and Kenya to save children's lives by building awareness and changing handwashing behaviour.

News

TORONTO: A campaign by Ogilvy and Mather for Huggies that encouraged women to hug their babies has won the Grand Prix at the CASSIES Awards, Canada's only industry awards program recognizing business effectiveness.

Case Study

This case study details how SickKids, a children's hospital, raised donations in Canada through a mid-video call to action.

Research Paper

This paper examines how two Dutch charities, Kinderfonds MAMAS and the Nierstichting, utilised 'Telling', a narrative tool, to help them openly and emotionally connect to people through listening, in order to raise more funds.

Case Study

Progeria Research Foundation, a not-for-profit organisation, used PR to launch its #Finding60inIndia campaign to raise awareness of the genetic disease Progeria and identify 60 children from India to be treated for free in Boston, USA.

Case Study

FealGood Foundation, a non-profit organisation, launched a campaign in the US to garner significant national media attention and raise public awareness of the plight of the first responders at Ground Zero in order to put the heat on Congress to pass the 9/11 Zadroga Bill.

Case Study

Yorkdale Shopping Center, a leading retail property in Toronto, launched a campaign across North America to increase awareness of its Fashion Santa and raise money for charity.

Case Study

This case study details how SickKids, Canada's leading centre dedicated to improving children's health, sought to increase donations through social activation.

Research Paper

This paper explores the research method of Connectivity as a way to empower brands to better understand and engage consumers, by using the 'Tumblr generation' as a target group example.

Case Study

This case study explains how Cure Brain Cancer, an Australian charity, used a hard-hitting campaign to raise awareness of brain cancer and the needs of brain cancer sufferers.

Case Study

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.

Article

This report analyses trends in the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop their own innovative marketing campaigns.

Case Study

This case study explains how the Hospital for Sick Children (SickKids) in Canada communicated the resilience of its patients to grow donations.

Research Paper

This study addresses the behavioural effects of cognitive threat appraisal, emotional fear response and perceived coping efficacy in threat appeal based green advertising.