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Article

This article looks into who millennials really are and how their characteristics, attitudes and behaviours are often misinterpreted and simplified.

Case Study

This case study explains how children's charity SickKids Foundation used a range of emotional online ads to raise awareness of children's illnesses and the charity's work in the US.

Case Study

This case study looks at how Lifebuoy, a soap brand, created a social movement in India, Indonesia and Kenya to save children's lives by building awareness and changing handwashing behaviour.

News

TORONTO: A campaign by Ogilvy and Mather for Huggies that encouraged women to hug their babies has won the Grand Prix at the CASSIES Awards, Canada's only industry awards program recognizing business effectiveness.

Case Study

This case study details how SickKids, a children's hospital, raised donations in Canada through a mid-video call to action.

Research Paper

This paper examines how two Dutch charities, Kinderfonds MAMAS and the Nierstichting, utilised 'Telling', a narrative tool, to help them openly and emotionally connect to people through listening, in order to raise more funds.

Case Study

This case study details how SickKids, Canada's leading centre dedicated to improving children's health, sought to increase donations through social activation.

Research Paper

This paper explores the research method of Connectivity as a way to empower brands to better understand and engage consumers, by using the 'Tumblr generation' as a target group example.

Case Study

This case study explains how Cure Brain Cancer, an Australian charity, used a hard-hitting campaign to raise awareness of brain cancer and the needs of brain cancer sufferers.

Case Study

This case study describes how the Sainte-Justine Foundation, a children's hospital in Quebec, Canada, organised a choral competition instead of a typical fundraiser.

Article

This report analyses trends in the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop their own innovative marketing campaigns.

Case Study

This case study explains how the Hospital for Sick Children (SickKids) in Canada communicated the resilience of its patients to grow donations.

Research Paper

This study addresses the behavioural effects of cognitive threat appraisal, emotional fear response and perceived coping efficacy in threat appeal based green advertising.

Case Study

This case study describes how the Peruvian Cancer Foundation's fundraising drive, Ponle Corazón (Put Your Heart into It), which aims to raise money for children with terminal cancer, found a new way to engage with the country and reverse a downward slide in donations.

Research Paper

This paper details research into female members of Generation Z in Indonesia, seeking to understand the impact of three important factors: the individual's development and biological stage; the traditional cultural and religious influences in the country; and the influence of globalisation and technological advancement.

Article

This interview with Michael Sneed, vice president of global corporate affairs at Johnson & Johnson (J&J), the medical company, states that businesses must commit to diversity in order to succeed.

Case Study

The Hospital for Sick Children in Toronto needed to improve the way in which it collected data on how its young patients were experiencing pain in order to help determine successful procedures.

Case Study

Brave Camp Foundation, a Hungarian charity that provides experience based therapy for children suffering from cancer and chronic diseases, wanted to increase the number of supporters and donations.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

Warc's Toolkit 2013, in association with Deloitte, distils the smartest new thinking and best practice in marketing into a guide for the year ahead.

Article

This paper discusses a transmedia project based on the thesis that we are making seven major sustainability mistakes: 1.

Case Study

Dishwashing liquid brand, Fairy, wanted to increase its UK sales during the competitive Christmas season, build an emotional bond with consumers, deepen its partnership with the Make-A-Wish foundation charity which provided services to sick children, and increase its visibility.

Research Paper

This article highlights the best case studies from the 2012 ARF David Ogilvy Awards, including campaigns for Vicks DayQuil and Vicks NyQuil, Verizon FiOS and Chevrolet Silverado.

Article

This report studies the new meanings of fun and leisure in the Brazilian contemporary world, how this perception is reflected in consumers' attitude and behaviour and how brands can act in a positive way to connect with their audiences, especially when promotional actions are concerned.

Research Paper

This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States.