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News

TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.

Article

This Company Profile from Euromonitor provides key details and analysis of Beiersdorf AG, the owner of brands such as Nivea, La Prairie and Labello.

News

COLOGNE: Shiseido, the 140 year-old Japanese cosmetics business, is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Article

Shiseido is using innovation and technology to drive gradual transformation across all of its 26 brands to prepare them for the future.

Article

This Company Profile from Euromonitor provides key details and analysis of Estée Lauder, the owner of brands such as Clinique, Mac and Bobby Brown.

Article

This Company Profile from Euromonitor provides key details and analysis of Amway, the owner of brands such as Nutrilite.

Article

This report provides an overview of the global beauty and personal care industry, including the performance of categories, key trends driving the market and opportunities for growth.

Case Study

Marie Claire, the magazine, and JetBlue, the airline, generated buzz and awareness in the USA by engaging highly influential women across industries during Women's History Month.

Article

Article

This paper explores how the ageing population around the world is challenging prior notions of what it means to be old - this survey finds an age group motivated by health and wellbeing both physically and emotionally.

Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Article

A regional overview of hair care in Asia Pacific with an analysis of leading companies and brands, in addition to country snapshots and forecasts for the future of the category.

Article

This Company Profile from Euromonitor provides key details and analysis of LVMH Moët Hennessy Louis Vuitton, the owner of brands such as Christian Dior, Givenchy, Guerlain, BeneFit, Fresh and Make Up For Ever.

Article

This report describes how toiletries brands are using social media to engage with their consumers in the APAC region.

Article

This article outlines, how Shiseido – an iconic Japanese beauty brand – modernized and rejuvenated its brand by taking a new approach to storytelling, and challenging the traditional marketing culture common among Japanese brands.

Research Paper

This article describes how client and agency relationships have been transformed over recent decades and predicts how they will continue to change in the future.

Case Study

The launch of Shiseido Ultimune serum had several challenges: a complex and off-category benefit of providing 'skin immunity', a dormant social media presence and a small media budget.

Article

This Company Profile from Euromonitor provides key details and analysis of Clarins. Included is a strategic evaluation with key facts about the French company, competitive positioning against comparative brands, and assessment of its position in the cosmetics market.

Article

This Company Profile from Euromonitor provides key details and analysis of Chanel. Included is a strategic evaluation with key facts about the France based company, competitive positioning against comparative brands, and assessment of its position in the cosmetics and beauty market.

Article

This report explores the global luxury market, describes ten cultural dynamics driving change in the market, and applies those trends to several luxury categories.

Case Study

This case study describes how Ultimune beauty serum was launched in the US by encouraging women to share their natural beauty with each other.

Research Paper

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix.

Case Study

This case study describes the long-term Japanese marketing strategy of Lux, Unilever's hair care brand, which uses western celebrities to express independent and aspirational values to Japanese women, delivering a consistent market share for over 20 years.

News

SEOUL: Korean cosmetics brands are moving aggressively into neighbouring markets, leveraging the regional enthusiasm for Korean pop culture to challenge leading Western brands.

Case Study

This case study explains how Procter and Gamble (P&G), the FMCG company, revived its personal care and beauty products retail sales in China by working with AS Watson, the retailer.