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News

TORONTO: Scotiabank, the financial services provider, has successfully engaged consumers in Central and Latin America through more closely aligning its sponsorship and philanthropic efforts.

Article

Scotiabank, the financial-services provider, combined its sponsorship and philanthropic efforts in Latin America in an effective way.

Case Study

This case study describes how TD Bank, a Canadian financial services provider, demonstrated its commitment to a small-business owner customer base who felt that the bank didn't care, by sharing ad space and promoting its small business customers.

Case Study

This case study describes how EQ Bank, a digital bank, successfully launched in the Canadian market.

News

LONDON: The volume of retail sales in the UK jumped by 7.4% year-on-year in October, its highest rate of growth since April 2002, according to official figures.

Case Study

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.

Case Study

This case study shows how ING Direct in Canada relaunched as Tangerine, increasing applications and decreasing account closures in the process.

Case Study

This case study describes how Scotiabank, a Canadian bank, used a cinema reward program to promote its banking products.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2013.

Case Study

Western Union, the money transfer service, is the dominant player in Canada. However, with over thirty major competitors - many of whom offering lower transfer fee costs - Western Union needed to stand out from the crowd during the highly competitive holiday season.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Article

This article presents lessons of how best to approach branding and advertising in Canada, updated for 2012.

Case Study

Libro Financial Group is a Canadian credit union serving southwestern Ontario. Among young adults, Libro was not seen as a place for day to day banking services.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Article

This article presents lessons of how best to approach branding and advertising in Canada. This includes examples from the CASSIES case studies - Canadian Advertising Success Stories - over the years and how lessons cross over from one case to another.

Case Study

Scotiabank had historically lagged other major financial institutions in its segment. A compelling way to convince consumers that Scotiabank understood investing and was the bank worth investigating was needed.

Case Study

There is a perception across Canada that all the big banks are the same – and from a product standpoint, they are.

Case Study

After strengthening relationships and loyalty with existing customers, in 2004, Canada based Scotiabank launched a campaign to attract new customers.